Choosing the right email marketing tools for small business
Email marketing is one of the most effective and affordable ways for small businesses to reach customers. Email offers direct access to individual customers, especially when you can personalize messages for their interests and buying preferences. But unless you’re a marketing expert, producing daily or weekly email campaigns probably feels a bit daunting. And coming up with creative messages and sending out hundreds or thousands of emails is probably the last thing you want to do at the end of a long business day.
That’s where Thryv can help. As a do-it-all business management platform, Thryv offers email marketing tools for small business that let you automate tasks, personalize messages and build highly effective email campaigns with much less effort.
Personalization: the key to small business email marketing
When it comes to email marketing for small business, personalization delivers big benefits. It increases open rates, raises clickthrough rates, boosts sales and builds stronger customer relationships. Here are a few best practices for personalizing emails with a small business email marketing solution.
Segment your lists
Delivering relevant content in emails can produce 18 times more revenue than sending out mass email blasts1. The easiest way to make your emails relevant is by carefully segmenting your list. Superior email marketing tools for small business will let you segment customers and prospects based on their buying history, favorite product or service, the frequency of their purchases or the amount of money they typically spend.
Track preferences
When you’re unsure how to segment your lists, tracking customer preferences is the place to start. Whenever someone signs up for your email list or makes a purchase, you might send an email that asks about the kind of communication they’d like to receive from you and about their areas of interest. The right email marketing tools for small business will help you handle this task easily.
Use dynamic content
Dynamic content is information in an email that changes for each customer. From using a customer’s first name to referencing previous purchases or including offers for specific product categories, dynamic content is the easiest way to personalize email messages. The right email marketing tools for small business will let you do this automatically.
Email marketing tools for small business from Thryv
Thryv is an end-to-end solution that lets small businesses manage daily activities from one centralized platform. From automating scheduling and simplifying communication to streamlining invoicing and accepting payments, Thryv delivers everything small businesses need to stay organized and work more efficiently.
Thryv’s email marketing tools for small business make it easy to reach each customer with the best message and offer at the right time.
One-off announcements
With Thryv, you can create one-off announcements like “Happy birthday!” greetings or “We miss you!” messages in advance and send them at the perfect time. Thryv’s one-off messages include timely promotions and compelling calls to action to boost sales.
Trigger-based campaigns
Trigger-based marketing campaigns automatically send messages at certain times or when customers do certain things. For example, Thryv can automatically send a welcome email whenever a customer signs up for your mailing list or makes a first purchase. You can also send emails to customers who haven’t made a purchase in a while or when you introduce new products and services. With Thryv, you can set up your campaigns, turn them on and let Thryv automatically send emails when the time is right.
Pre-written messages
Thryv offers a massive library of ready-to-send email messages for every occasion, customized for your area of business. These prewritten messages are perfect for times when you’re lacking inspiration and don’t know what to say. Simply choose an email from thousands of business email templates, customize it and send it in one click.
Detailed analytics
Tracking the success of each email campaign is the best way to improve your efforts over time. Thryv’s dashboard provides analytics and insights that let you quickly see details about how many emails were opened, viewed, and clicked on, along with other helpful metrics.
Opt-in widgets
With Thryv’s customizable widgets on your website, you can grow your marketing list while staying compliant with regulations around spam.
In addition to email marketing tools for small business, Thryv offers a business texting service that lets you automatically send appointment reminders, payment receipts and thank you messages to customers via SMS texts.
What else can you do with Thryv?
In addition to email marketing software for small business, you’ll find a wealth of additional tools on the Thryv platform.
- Social media solutions let you connect your LinkedIn, Instagram, Facebook and Twitter accounts to create and post content from a single location.
- Customer communication tools let you interact with customers on their channel of choice – email, text social media and more – while managing all conversations from a single inbox in client-specific threads.
- Online presence software automatically syncs your business info across 40+ listing sites – including Google Business Profile – to increase credibility with search engines and allow customers to find you more easily online.
- Scheduling tools let customers go online anytime, day or night, to request or book appointments at their convenience. Thryv also synchronizes calendars for your entire team.
- Document storage and sharing capabilities eliminate paper clutter by letting you and your contacts securely share files online. Edit documents collaboratively online while never losing track of the most recent version.
- Sales and payment solutions help you get paid faster with tools for sending interactive invoices online and giving customers more ways to pay.
- Reputation management services automatically request reviews at the ideal time, monitor customer comments online and respond quickly to reviews to protect and build your reputation.
Why choose Thryv?
Thryv provides the ultimate collection of software solutions to help small businesses win customers, organize work, improve cash flow and gain a strong reputation online. As a do-it-all platform, Thryv eliminates the need to continually log in to different applications throughout the day or to constantly move data between different solutions. With Thryv, the information you enter in your scheduling software is automatically available in your invoicing, marketing and CRM software.
One of the biggest benefits of choosing Thryv is having access to unlimited customer service 24/7. Thryv specialists can provide technical expertise and business know-how whenever you need help or answers. From automating marketing campaigns to simplifying customer communications, Thryv’s customer success partners will help you get the most from your Thryv subscription. Whether you’re looking for scheduling software for an HVAC company, social media tools for your flower shop or CRM software for your legal practice, you’ll find all the help you need with Thryv.
1 https://www.thryv.com/blog/learn-email-marketing-personalization/
