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Making the Most of Every Website Visit AKA Conversion Rate Optimization

So you’ve gotten your business website all set up. It looks great, the navigation is user-friendly, and it has...

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Are You Afraid of the Dark? What Dark Mode Means to Your Business’s Emails

Eyes feeling a little tired lately? You’re not alone. About 70% of Americans experience something called “digital eye strain,”...

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How to Turn a Customer Refund into a Customer for Life

Most business owners dread having to issue a customer refund. It usually means you have a dissatisfied customer, a...

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The Secret Weapon for Introvert Entrepreneurs: CRM Software

Networking, sales calls, customer service and vendor relations. These are all activities every entrepreneur knows they need to handle...

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[Video] Video 101 for the Savvy Small Business Owner

By the end of 2019, 80% of all internet traffic will be directed to video content. Videos are highly...

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Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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11 Ways Your Calls to Action Could Be Killing Your Email Conversions

Email marketing can be one of the most effective ways to nurture your potential clients and retain your existing...

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[Video] Get More Social and Improve Your Customer Service

54% of customers (more than half!) prefer social media for customer care, beating out phone and email. How do...

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5 Ways Smart Business Owners Unplug and Unwind during Summer

When you run a small business, it’s easy to feel guilty if you step away for even a second....

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All About that Bounce, ‘bout that Bounce, Your Bounce Rate

One of the top questions that leads small business owners to look for marketing help is, “Is my business...

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[Video] What Google Wants from Your Online Reviews

When it comes to SEO, Google is king. They decide which businesses get shown and which are harder to...

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How Top Roofers Use Business Listings to Cover their Businesses Online

The hail storm hits, and you know what every other roofing contractor in your area knows. Busy season just...

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5 Telltale Signs Your Business Website Isn’t Working

“What’s the best place to hide a dead body?” “On page 2 of Google’s search results!” Most digital marketers have heard the saying and chuckled. But it’s so, so true. It’s estimated the first page of Google results gets...

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