10 Medspa Social Media Marketing Tips for Small Businesses

In the beauty and wellness industry, your medspa’s online presence is just as significant as your company’s services. With potential clients scrolling the internet for skincare advice, before-and-after transformations, and trusted recommendations, social media has become one of the most powerful tools for growing a medspa business.

Whether just getting started or looking to refine your strategy, social media marketing can help you build trust, showcase your company’s skills, and turn followers into loyal clients. 

In this guide, we’ll share 10 practical social media marketing tips tailored for small medspas looking to stand out and grow.

1. Highlight before-and-after results.

When it comes to marketing your medspa’s services, results speak louder than words. Showcasing high-quality before-and-after photos of real clients (always with consent) can significantly boost credibility. 

These visual transformations help potential clients visualize what’s possible with your services, reduce skepticism, and create a strong emotional pull. Briefly describe each treatment, timeline, and client goals to provide context and clarity.

2. Share educational content.

People turn to social media for answers, and medspas have plenty of knowledge to share. Use your platforms to educate your audience about skincare tips, the science behind your treatments, or how to prep and care for yourself before and after appointments. Not only does this build trust, but it also positions your business as a knowledgeable authority in the field.

Here’s an example from a medspa in Boston. It created a series of graphics where each one shared a new skincare tip.

Bonus: Educational content often gets shared, increasing your reach organically.

3. Introduce your team.

Trust is crucial in medspa services. People want to know if they can trust your team with their skin and appearance. Use social media to introduce your staff, from licensed estheticians to front desk coordinators. Share short bios, fun facts, or “day in the life” content. Clients who feel connected to your team are more likely to book and return.

I like how this medspa company has a different Instagram story for each of its employees. 

4. Show behind-the-scenes moments.

Transparency is a great trust-builder. Give your audience a look at what goes on behind the scenes at your medspa: how treatments are set up, how tools are sanitized, or what your waiting room experience is like. These posts help demystify your services and show professionalism and cleanliness, which are key decision-making factors for first-time clients.

5. Use local hashtags and geotags.

As a local service-based business, your goal is to be visible in your community. Using geotags and hashtags like #AustinMedspa or #NYCSkinCare helps boost discoverability with people in your area. This improves your chances of being found by nearby potential clients and strengthens your presence in local searches on Instagram and TikTok.

6. Promote special offers and packages.

Everyone loves a good deal, especially when it comes to beauty treatments. Use your social platforms to announce flash sales, seasonal packages, or first-time client discounts. Pair your offer with compelling visuals, short videos, or countdown stickers to create a sense of urgency. Just keep it clear and concise, and compliant with the platform’s advertising rules.

7. Encourage and share client testimonials.

Word-of-mouth is powerful, and social proof makes a big difference in the beauty and wellness industry. Ask satisfied clients for a few kind words or short testimonial videos and feature them on your feed and stories. You can also repost positive reviews from Google or Yelp. Honest feedback from real clients builds trust and helps new prospects feel confident about booking with you.

Here’s a five-star client testimonial that a local medspa posted to its Instagram story: 

8. Create engaging stories and reels.

Short-form video content is dominating platforms like Instagram and TikTok. Reels and Stories are ideal for showing treatment snippets, skincare hacks, FAQs, or fun trend-based content with a medspa twist. These formats are highly engaging, algorithm-friendly, and give your brand personality. Use trending audio, quick cuts, and captions to keep viewers hooked.

9. Stay consistent with your brand aesthetic.

Your social media should reflect the look and feel of your medspa. Choose a consistent color palette, font, and tone of voice that aligns with your brand identity, whether calming and clinical or bold and trendy. A polished, professional feed builds trust and makes your business stand out from competitors with inconsistent or unbranded content.

10. Engage with your audience.

Don’t treat social media as a one-way street. Reply to comments, answer DMs promptly, and like or comment on your followers’ posts when appropriate. Engagement builds relationships, shows that your business is responsive and approachable, and boosts your visibility in the platform’s algorithm. The more genuine interaction you create, the faster your community — and client base —will grow.

Make Social Media Work for Your Medspa

Social media is more than just a place to post pretty pictures—it’s one of the most powerful tools your medspa can use to attract, educate, and convert new clients. By consistently sharing valuable content, showcasing your expertise, and building genuine connections, you can turn casual scrollers into loyal customers.

Whether highlighting transformations, sharing skincare tips, or promoting a seasonal offer, every post is a chance to grow your brand and strengthen your community. Start with a few of these tips, keep your messaging authentic, and let your results — and happy clients — do the talking. With the right strategy and creativity, your medspa’s social presence can become a key growth driver.