National Electrician Day: What Is It & When to Celebrate

National Electrician Day is the perfect opportunity for electricians to enter the spotlight and get the recognition they deserve for their business. From wiring homes to solving outages and improving energy efficiency, your work powers communities and keeps people safe daily. 

As a marketing partner for trade professionals, we’re here to help you turn this day into more than just a celebration — it’s a chance to boost your brand, connect with customers, and show appreciation for your team. 

In this post, we’ll break down what National Electrician Day is, when it’s celebrated, and how your business can make the most of it.

What is National Electrician Day?

National Electrician Day, celebrated annually on July 10, recognizes electricians’ vital role in keeping our homes, businesses, and communities running safely and efficiently. From complex installations to emergency repairs, electricians handle essential (and often dangerous) work that powers our everyday lives, but their contributions can sometimes go unnoticed until something goes wrong.

While it’s not a federal holiday, National Electrician Day is gaining momentum across the skilled trades industry, making it a great marketing opportunity for your business. As a professional in the electrical field, this is your chance to showcase the expertise, dedication, and value your team brings to the table every day.

Below, we’ll share creative and effective ways your electrician business can use this day to connect with your community, highlight your team, and build greater brand awareness — all while celebrating the craft that powers our everyday lives.

1. Spotlight your team on social media.

Share behind-the-scenes photos, short videos, or fun facts about your electricians to highlight their skills and personalities. Add captions like, “Meet the faces behind the power,” or “Celebrating our skilled pros this National Electrician Day.” Use hashtags like #NationalElectricianDay, #ThankAnElectrician, or #SkilledTrades to increase reach.

2. Share customer testimonials.

Electricians play a critical role in our communities. I mean, they literally keep the lights on in our homes and businesses. When your power goes out, or something doesn’t turn on, you want a trusted electrician to get there fast to fix it.

You can boost your brand reputation by featuring reviews or kind words from your satisfied customers on your website. Frame them as a “thank you” to your team for a well-done job, reinforcing trust and credibility with your audience. 

3. Offer a limited-time promotion.

A promo or sale is a go-to special for National Electricians Day. Run a one-day or week-long promo in honor of National Electrician Day. It could be a discount on service calls, free electrical safety checks, or a bundled offer for new customers. 

Marketing Bonus: Promote it via email, local social media groups, and flyers to build buzz.

4. Post educational or safety tips.

Celebrate your team’s knowledge by sharing helpful electrical safety tips, energy-saving advice, or quick home troubleshooting guides. This content does great on social media and YouTube, positioning your brand as valuable and experienced. There are a lot of great electricians like this one who have built a significant following online by sharing educational videos and projects:

5. Host a giveaway or contest.

Engage your followers by running a simple contest on social media or your website. Offer a small prize, like a gift card or free service, then provide instructions for how customers can win it. For example, they might have to like a post on your Instagram or share a referral link with other customers. A good contest finds the right balance between getting value from its participants without asking too much of them. 

6. Send appreciation swag.

Thank your electricians (or customers) with company-branded gear. Hats, shirts, water bottles, etc., are all small tokens you can use to show appreciation. It shows you value your team and builds positive brand recognition.

Swag can also be valuable to customers. If your branded gear is cool, people might buy it, even if they’re not customers. They might just like the design of your branded clothes and want to add them to their wardrobe. That’s basically a walking ad for your business that you didn’t pay for. 

Here’s some swag that we give out to employees and customers at Thryv:

7. Partner with local businesses.

Team up with local hardware stores, homebuilders, or coffee shops to cross-promote each other’s brands on National Electrician Day. Don’t worry if they’re not an electrician. In fact, that’s even better for your business because customers won’t have to choose between two brands that sell the same services. 

You can exchange shoutouts, small giveaways, or discount codes. For example, if you partnered with a coffee shop, you could create a “Powering Your Day” campaign. Customers who book an appointment with your business also receive a discount or voucher for a free coffee. That improves the customer experience at your business while increasing foot traffic at the coffee shop. 

8. Share the history of the trade.

Educate your audience with a quick post or video about how the electrician trade has evolved over the years, and why it’s still an essential profession today. You could also share your brand story and discuss how you started your business. Every business has a story, and when people learn about the backstory behind your company, you appear more genuine and trustworthy. 

9. Send an update through your email newsletter.

Email is great for marketing because you can control when your messages are sent. Most people check their emails daily, meaning you can take advantage of seasonal marketing opportunities like National Electricians Day. 

Write an email that explains what the day means to your company, including team stories,  customer highlights, and tips or promotions. It’s a great way to boost search engine rankings and engage your customer base.

10. Support a local trade school.

You can also use this day to spotlight the next generation of electricians. Share information about apprenticeships, donate tools or gear, or highlight your involvement in training programs. Share your good deeds on social media so customers can see how you support others. It will boost brand visibility and improve the online reputation of your business. 

Power Up Your Brand This Electrician Day

National Electrician Day is more than just a celebration. It’s a chance to showcase electricians’ essential work while strengthening your brand and building connections with your community. Whether running a limited-time promo, spotlighting your team, or educating your audience with helpful tips, this day offers meaningful ways to market your business and show appreciation.