Local Marketing

Capitalizing On Valentine’s Day Business

By | 01.19.11

Capitalizing On Valentine’s Day Business

Valentine’s Day is less than a month away and already consumers are eagerly in search of the perfect gift for their sweetheart. If you’ve been able to position your company as a supplier of their Valentine’s Day needs, you already know about the boost your company’s sales can receive from this holiday. Did you also know you can use this boost to increase sales year-round? Capitalizing on Valentine’s Day business isn’t hard, but you must start planning for it now to make it happen.

Capturing Valentine’s Day Business Information

When you experience a massive increase in Valentine’s Day business, it’s easy to let your company go into survival mode to simply get out all the orders in time. It’s okay if your business does this because fulfilling your holiday orders is a top priority if you want to avoid upset customers, complaints and refunds. On the other hand, you could reap the benefits for years to come if you can tweak your order fulfillment system in advance of the holiday.

Let’s say your company sells pajamas and you experience an increase in sales each Valentine’s Day as people order your cupid pajama sets. If you can capture just their name and email address, you have enough information to build a successful campaign. Obviously, having a customer database with the capability to analyze buying behaviors could yield best results, but just those two simple pieces of information is enough to build your campaign subscriber lists.

Creating Campaigns for Valentine’s Day Business

Once you have people’s contact information – and their permission to contact them in the future – you can start working on campaigns specifically created for your Valentine’s Day customers. For example, you might email special offers on other holidays or at the change of the seasons that go to these customers. Instead of using your typical newsletter verbiage, you might change it to somehow reference the Valentine’s Day purchase or getting a new gift for their sweetheart.

Cultivating Contacts from Valentine’s Day Business

After the Valentine’s Day madness dies down at your business, you can also use your customers’ contact information – again, along with their permission to contact – to deepen your relationship with these important holiday customers. One idea is to send out a message thanking them for their recent Valentine’s Day purchase and providing them with your customer service information should they have any questions or concerns to discuss. In some cases, it may also be appropriate to send out a message about a new product or service that complements their recent purchase in some way. No one minds getting a thank-you message as long as it doesn’t include a hard sell.

(Visited 44 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Local Marketing

Why Authenticity in Marketing Wins Every Time

Local Marketing

Why Authenticity in Marketing Wins Every Time

To be authentic by definition, is to ensure that something is “Truly what it is said to be.” When...

Read More

Small Business Support that Doesn’t Cost a Thing

Local Marketing

Small Business Support that Doesn’t Cost a Thing

If you’re a small business owner or know someone who is, you’re aware of the time and effort needed...

Read More

Let the New Normal Inspire You: Reimagine Your Business or Try a Startup

COVID-19

Let the New Normal Inspire You: Reimagine Your Business or Try a Startup

This year has provided us one crazy event after another. Our lives have shifted radically from how we work...

Read More