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Reputation

Everyone has an opinion. These days more than ever, they have the ability to get that opinion heard loud and clear. When your company is mentioned online, you need to be prepared to protect and boost your squeaky-clean reputation.

Articles for Reputation

Plug and Play Templates for Responding to Online Reviews

Plug and Play Templates for Responding to Online Reviews

We talk all the time about the importance of monitoring and managing your online ratings and reviews. That’s because...

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You Have Incorrect Online Listings: Why, and How to Fix It

You Have Incorrect Online Listings: Why, and How to Fix It

The web is great at aggregating large amounts of data and sharing it where it sees most fit. So...

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Give Yourself Some Credit: The Actual Impact of Small Business Awards

Give Yourself Some Credit: The Actual Impact of Small Business Awards

Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own...

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A Look at Your Business, According to Yelp

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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Flip the Script: Use Online Listings to Counteract Negative Reviews

Flip the Script: Use Online Listings to Counteract Negative Reviews

Even if your business has 4 or 5 stars online with most of the online listings sites, most small...

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A Recipe for the Perfect Testimonial, and How to Bake It

A Recipe for the Perfect Testimonial, and How to Bake It

We recently wrote a blog on Social Proof and How to Build Yours. In this blog, we mentioned how...

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The Importance of Social Proof and How to Build Yours

The Importance of Social Proof and How to Build Yours

We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases,...

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Respond to Negative Reviews Online in 6 Steps

Respond to Negative Reviews Online in 6 Steps

When you get a negative review online, it can feel like the worst thing that’s ever happened to your...

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Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials...

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Are you ready for National Small Business Week?

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

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Know Your Neighbors – 4 Benefits of Business Networking

Know Your Neighbors – 4 Benefits of Business Networking

Large corporations routinely hire public affairs, community relations and corporate citizenship leaders to represent their businesses locally. Why? Some...

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Video Marketing – It’s Time to Get in the Game

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...

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Why Reviews Matter

Why Reviews Matter

Ever seen that Black Mirror episode where every person is rated by interactions with their peers and their overall...

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Create Loyal Customers

Create Loyal Customers

If you still feel slightly winded and your budget is lighter from all that work you’ve done to acquire...

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How to Get [Good] Reviews

How to Get [Good] Reviews

You just got to get out there and actively manage the reviews and ratings online for your business, no...

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Are Social Reviews Good or Bad for Business?

Are Social Reviews Good or Bad for Business?

The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes,...

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NY Attorney General Fines 4 Companies for Paid Reviews

NY Attorney General Fines 4 Companies for Paid Reviews

New York Attorney General Eric Schneiderman sent out a strong warning to companies that use fraudulent online reviews and...

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How to Proactively Protect Your Online Reputation

How to Proactively Protect Your Online Reputation

Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting...

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Social Media Crisis Management [Infographic]

Social Media Crisis Management [Infographic]

Marketing your business on Twitter can be something of a double-edged sword. When it’s done well, it lets you...

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5 Types of Complainers (and How to Deal with Them)

5 Types of Complainers (and How to Deal with Them)

Complaints are simply a fact of life when it comes to business. And whether the blame lies with you...

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The Craziest Online Reviews Ever

The Craziest Online Reviews Ever

Online reviews. For small business owners, they can be your best friend or your worst nightmare. Some companies have found new...

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