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Articles On Reputation

Reputation Articles

Everyone has an opinion. These days more than ever, they have the ability to get that opinion heard loud and clear. When your company is mentioned online, you need to be prepared to protect and boost your squeaky-clean reputation.

Respond to Negative Reviews Online in 6 Steps

Respond to Negative Reviews Online in 6 Steps

When you get a negative review online, it can feel like the worst thing that’s ever happened to your...

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3 Yelp Horror Stories Every Business Owner Should Read

3 Yelp Horror Stories Every Business Owner Should Read

Whether you like it or not, if you own a local business, it’s probably listed on Yelp. That’s because...

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[Video] What Google Wants from Your Online Reviews

[Video] What Google Wants from Your Online Reviews

When it comes to SEO, Google is king. They decide which businesses get shown and which are harder to...

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Why Saying You Can’t Compete with Big Business Reviews is a Copout

Why Saying You Can’t Compete with Big Business Reviews is a Copout

If you had to guess, which theme parks would you say are among the top 5 most recommended theme...

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[Video] Why First-Party Reviews Are So Important

[Video] Why First-Party Reviews Are So Important

Ever been asked to leave a review for a business? They probably sent you an email after you paid,...

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Want More Stars? The Secret to Improving Your Online Ratings is First-party Reviews

Want More Stars? The Secret to Improving Your Online Ratings is First-party Reviews

Ever built a new home or contracted out some serious renovations to your current one? I just went through...

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[Video] The DOs and DON’Ts of Getting Online Reviews

[Video] The DOs and DON’Ts of Getting Online Reviews

Raise your hand if you’ve asked a friend…or better yet your entire group of Facebook friends…for a recommendation lately....

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6 Ways to Get More Online Reviews and Boost Your Reputation

6 Ways to Get More Online Reviews and Boost Your Reputation

That 3-star rating got you down in the dumps? You’re not alone. As of mid-2018, Yelp users had generated...

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Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

If you follow just about any media outlet, you’ve seen Facebook getting a lot of attention from the media...

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Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events

Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events

One of the most commonly overlooked marketing means for local business owners is the tried and true trade show....

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How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting

How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting

Should you launch a podcast? Well, the answer is likely yes, and for a variety of great reasons I...

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Plug and Play Templates for Responding to Online Reviews

Plug and Play Templates for Responding to Online Reviews

We talk all the time about the importance of monitoring and managing your online ratings and reviews. That’s because...

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Give Yourself Some Credit: The Actual Impact of Small Business Awards

Give Yourself Some Credit: The Actual Impact of Small Business Awards

Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own...

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A Look at Your Business, According to Yelp

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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A Recipe for the Perfect Testimonial, and How to Bake It

A Recipe for the Perfect Testimonial, and How to Bake It

We recently wrote a blog on Social Proof and How to Build Yours. In this blog, we mentioned how...

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The Importance of Social Proof and How to Build Yours

The Importance of Social Proof and How to Build Yours

We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases,...

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Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials...

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Are you ready for National Small Business Week?

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

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Know Your Neighbors – 4 Benefits of Business Networking

Know Your Neighbors – 4 Benefits of Business Networking

Large corporations routinely hire public affairs, community relations and corporate citizenship leaders to represent their businesses locally. Why? Some...

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Video Marketing – It’s Time to Get in the Game

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...

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Why Reviews Matter

Why Reviews Matter

Ever seen that Black Mirror episode where every person is rated by interactions with their peers and their overall...

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