Articles On Branding

Your company’s brand says a lot about you. Like a first impression, it really is powerful. It can help you win over customers, add you to a long list of branding fails or make you disappear in a sea of vast competition.

Content Creation: What It Is and Why It Works for Small Businesses

Advertising

Content Creation: What It Is and Why It Works for Small Businesses

Content creator— it’s a title often used interchangeably with social media influencer. Maybe you’re thinking, “No way, not me!...

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Get to the Heart of the Matter and Gain Customer Loyalty

Branding

Get to the Heart of the Matter and Gain Customer Loyalty

Have you ever stopped and had a “They love me! They really, really love me!” moment when it comes...

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Are Your Prospects and Customers in the Anxiety Gap?

Branding

Are Your Prospects and Customers in the Anxiety Gap?

Contributed by Neal Polachek, Founder of ThinkLikeAnApp When you build trust with your customers and prospects, that trust is translated...

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How Authentic Is Your Business … Really?

Back Office

How Authentic Is Your Business … Really?

Contributed by Neal Polachek, Founder of ThinkLikeAnApp We often toss around the word “authentic” like we toss around nickels and...

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How to Build Customer Loyalty Through Relationships

Branding

How to Build Customer Loyalty Through Relationships

Thanks to the internet, it’s easy to connect with potential clientele considering 93% of consumers use the online search...

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Convincing Ways to Make Your Business Look Bigger Than It Is

Advertising

Convincing Ways to Make Your Business Look Bigger Than It Is

If your business is made up of only you, and you’re searching for ways to make it look bigger...

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[Podcast] Get Intentional About Your Company Brand through Customer Experience

Branding

[Podcast] Get Intentional About Your Company Brand through Customer Experience

What does your company stand for? What do your customers expect from you? How do your customers feel when...

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8 Must-have Tips to Launch Your Post-COVID Start-up

Back Office

8 Must-have Tips to Launch Your Post-COVID Start-up

Entrepreneurs looking toward a post-COVID future are launching start-ups. In fact, according to the Wall Street Journal, “Americans are...

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[Podcast] Build a Company Culture Employees Can’t Live Without

Branding

[Podcast] Build a Company Culture Employees Can’t Live Without

HR plays a critical role in creating, strengthening and evolving company culture. Part of building a strong company culture...

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Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision

Branding

Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision

You’ve got your business running and you should be proud, but something’s missing — an equally amazing social media...

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Refresh Customer Personas for Post-COVID Business Success

Branding

Refresh Customer Personas for Post-COVID Business Success

COVID-19 shook up last year; even those with 20/20 vision couldn’t see it coming. There were more challenges than...

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[Podcast] Create a Strong Brand and Stand Out Among Small Businesses

Branding

[Podcast] Create a Strong Brand and Stand Out Among Small Businesses

Take a minute and think about what makes your business stand out. Is it your show-stopping logo design? Maybe...

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[Podcast] Step Up Effective Communication and Watch Your Business Grow

Branding

[Podcast] Step Up Effective Communication and Watch Your Business Grow

When it comes to building your business, effective communication plays a big role in your success. This goes beyond...

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[Podcast] How To Overcome the Fear of Failure in Business and Get Started

Branding

[Podcast] How To Overcome the Fear of Failure in Business and Get Started

It’s human nature to run from risk, and that is why taking a chance on entrepreneurship is oftentimes unsettling....

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The 5 W’s for Small Business Brand Messaging

Branding

The 5 W’s for Small Business Brand Messaging

When it comes to generating marketing ideas for a business — any business — most people start at the...

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How to Use Instagram Stories to Build Your Brand

Branding

How to Use Instagram Stories to Build Your Brand

Using social media for business is a fun way to engage with customers, check out your competition and develop...

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Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

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[Podcast] Digital Marketing + Brand Vision = Business Success

Branding

[Podcast] Digital Marketing + Brand Vision = Business Success

Having a deep understanding of the core business and a well-defined brand are the keys to success for any...

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Work It Out: 6 Steps to Bulking Up Your Fitness Business Brand

Branding

Work It Out: 6 Steps to Bulking Up Your Fitness Business Brand

Health club utilization recently reached a record high of 71.5 million consumers, and the fitness industry is booming. Those consumers...

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5 Minority Business Owners Who Overcame Obstacles To Build A Brand

Branding

5 Minority Business Owners Who Overcame Obstacles To Build A Brand

Successful small business owners are experts at illusion. You’ll never see all the hard work and sleepless nights they...

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Check Yourself: The Small Business Branding Checklist

Branding

Check Yourself: The Small Business Branding Checklist

For too many small business owners, their brand is little more than a business name and a logo. Running...

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