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[Video] Create a Marketing Message People Just Get
Building brand awareness is one of the top two priorities of small business owners this year. Because the more...
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Non-stocky Stock Photos: Finding the Right Images for Your Digital Marketing
We’ve all seen it. The perfectly posed photographs of beautiful people used on packaging, in advertisements, and even in...
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Brand Your Small Business Like The Big Guys
What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and...
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Branding Your Storefront? Consider These 7 Things
When you decided your local business needed a storefront, you had a lot of things to consider. (If you...
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Looks Aren’t Everything, But Your Emails Need a Makeover
Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us,...
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Video Marketing – It’s Time to Get in the Game
We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...
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Five Easy Ways to Make Holiday News
Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats...
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Avoid These 5 “Bland Brand” Copywriting Mistakes*
Building a brand is hard work. You have to figure out just what it is about your business that...
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Do You Have All the Business You Can Handle?
Recently I was looking for a new doctor, and the one I chose wasn’t accepting any more new patients....
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Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”
Building a brand is hard work. You have to figure out just what it is about your business that...
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Which Brands are Most Popular in Your State?
Brands communicate characters traits of who we are and what we value as individuals. Using a list of 200+...
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Your Colors Influence Your Customers [Infographic]
The colors you choose for your company logo or signage or delivery trucks send their own message to customers...
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Want a New Business Website? Answer These Questions First.
Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of...
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Sometimes, It IS How You Start
The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...
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Why Do I Need a Brand? Customers Already Know Me!
By Barry Moltz – Small Business Speaker, Author and Guest writer for Dex Media Many small business owners...
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How to Ask For Customer Reviews
You know that online reviews help drive customers to your business. But did you know they also improve your...
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Ways to Avoid Confusion with Your Brand Name
Although the average business may not realize it when first starting out, brand names are often quite similar and...
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Why your Business Needs to be LinkedIn
The emergence of social media has opened up countless marketing opportunities for businesses of all sizes. Companies both large...
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Protect Your Business’s Name in Keywords: 3 Reasons Why
You’ve invested a lot of time to build and market your business and gain customers. If a potential customer...
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How to Brand a Small Business
A credible brand is one of the most important elements in a successful business. When your brand is done...
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How to Increase Your Community Presence and Your Bottom Line
“If you build it, people will come” may work in the movies, but it doesn’t necessarily apply to running...
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