Articles On Branding

Your company’s brand says a lot about you. Like a first impression, it really is powerful. It can help you win over customers, add you to a long list of branding fails or make you disappear in a sea of vast competition.

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

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[Podcast] Digital Marketing + Brand Vision = Business Success

Branding

[Podcast] Digital Marketing + Brand Vision = Business Success

Having a deep understanding of the core business and a well-defined brand are the keys to success for any...

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Work It Out: 6 Steps to Bulking Up Your Fitness Business Brand

Branding

Work It Out: 6 Steps to Bulking Up Your Fitness Business Brand

Health club utilization recently reached a record high of 71.5 million consumers, and the fitness industry is booming. Those consumers...

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5 Minority Business Owners Who Overcame Obstacles To Build A Brand

Branding

5 Minority Business Owners Who Overcame Obstacles To Build A Brand

Successful small business owners are experts at illusion. You’ll never see all the hard work and sleepless nights they...

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Check Yourself: The Small Business Branding Checklist

Branding

Check Yourself: The Small Business Branding Checklist

For too many small business owners, their brand is little more than a business name and a logo. Running...

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[Video] The Worst Branding Mistakes Businesses Make

Branding

[Video] The Worst Branding Mistakes Businesses Make

Did you know there are 28 million small businesses in the U.S.? To put that in perspective, there are...

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15 Marketing Tips to Jump Start Your Auto Services Business Branding

Branding

15 Marketing Tips to Jump Start Your Auto Services Business Branding

Building an auto services brand is about your determining your identity, your values, and how you want customers to...

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[Video] Create a Marketing Message People Just Get

Branding

[Video] Create a Marketing Message People Just Get

Building brand awareness is one of the top two priorities of small business owners this year. Because the more...

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Non-stocky Stock Photos: Finding the Right Images for Your Digital Marketing

Branding

Non-stocky Stock Photos: Finding the Right Images for Your Digital Marketing

We’ve all seen it. The perfectly posed photographs of beautiful people used on packaging, in advertisements, and even in...

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Brand Your Small Business Like The Big Guys

Branding

Brand Your Small Business Like The Big Guys

What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and...

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Branding Your Storefront? Consider These 7 Things

Branding

Branding Your Storefront? Consider These 7 Things

When you decided your local business needed a storefront, you had a lot of things to consider. (If you...

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Looks Aren’t Everything, But Your Emails Need a Makeover

Branding

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us,...

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Video Marketing – It’s Time to Get in the Game

Branding

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...

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Five Easy Ways to Make Holiday News

Branding

Five Easy Ways to Make Holiday News

Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats...

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Want a New Business Website? Answer These Questions First.

Branding

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of...

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Sometimes, It IS How You Start

Advertising

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...

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Why Do I Need a Brand? Customers Already Know Me!

Branding

Why Do I Need a Brand? Customers Already Know Me!

By Barry Moltz – Small Business Speaker, Author and Guest writer for Dex Media Many small business owners ask...

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How to Ask For Customer Reviews

Branding

How to Ask For Customer Reviews

You know that online reviews help drive customers to your business. But did you know they also improve your...

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Ways to Avoid Confusion with Your Brand Name

Branding

Ways to Avoid Confusion with Your Brand Name

Although the average business may not realize it when first starting out, brand names are often quite similar and...

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Why your Business Needs to be LinkedIn

Branding

Why your Business Needs to be LinkedIn

The emergence of social media has opened up countless marketing opportunities for businesses of all sizes. Companies both large...

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Protect Your Business’s Name in Keywords: 3 Reasons Why

Branding

Protect Your Business’s Name in Keywords: 3 Reasons Why

You’ve invested a lot of time to build and market your business and gain customers. If a potential customer...

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