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Articles On Branding

Branding Articles

Your company’s brand says a lot about you. Like a first impression, it really is powerful. It can help you win over customers, add you to a long list of branding fails or make you disappear in a sea of vast competition.

Check Yourself: The Small Business Branding Checklist

Check Yourself: The Small Business Branding Checklist

For too many small business owners, their brand is little more than a business name and a logo. Running...

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[Video] The Worst Branding Mistakes Businesses Make

[Video] The Worst Branding Mistakes Businesses Make

Did you know there are 28 million small businesses in the U.S.? To put that in perspective, there are...

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15 Marketing Tips to Jump Start Your Auto Services Business Branding

15 Marketing Tips to Jump Start Your Auto Services Business Branding

Building an auto services brand is about your determining your identity, your values, and how you want customers to...

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[Video] Create a Marketing Message People Just Get

[Video] Create a Marketing Message People Just Get

Building brand awareness is one of the top two priorities of small business owners this year. Because the more...

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Non-stocky Stock Photos: Finding the Right Images for Your Digital Marketing

Non-stocky Stock Photos: Finding the Right Images for Your Digital Marketing

We’ve all seen it. The perfectly posed photographs of beautiful people used on packaging, in advertisements, and even in...

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Brand Your Small Business Like The Big Guys

Brand Your Small Business Like The Big Guys

What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and...

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Branding Your Storefront? Consider These 7 Things

Branding Your Storefront? Consider These 7 Things

When you decided your local business needed a storefront, you had a lot of things to consider. (If you...

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Looks Aren’t Everything, But Your Emails Need a Makeover

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us,...

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Video Marketing – It’s Time to Get in the Game

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...

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Five Easy Ways to Make Holiday News

Five Easy Ways to Make Holiday News

Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats...

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Avoid These 5 “Bland Brand” Copywriting Mistakes*

Avoid These 5 “Bland Brand” Copywriting Mistakes*

Building a brand is hard work. You have to figure out just what it is about your business that...

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Do You Have All the Business You Can Handle?

Do You Have All the Business You Can Handle?

Recently I was looking for a new doctor, and the one I chose wasn’t accepting any more new patients....

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Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Is Your Brand too Bland? Avoid These Pitfalls of “Wallpaper Copywriting”

Building a brand is hard work. You have to figure out just what it is about your business that...

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Which Brands are Most Popular in Your State?

Which Brands are Most Popular in Your State?

Brands communicate characters traits of who we are and what we value as individuals. Using a list of 200+...

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Your Colors Influence Your Customers [Infographic]

Your Colors Influence Your Customers [Infographic]

The colors you choose for your company logo or signage or delivery trucks send their own message to customers...

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Want a New Business Website? Answer These Questions First.

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of...

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Sometimes, It IS How You Start

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...

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Why Do I Need a Brand? Customers Already Know Me!

Why Do I Need a Brand? Customers Already Know Me!

  By Barry Moltz – Small Business Speaker, Author and Guest writer for Dex Media Many small business owners...

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How to Ask For Customer Reviews

How to Ask For Customer Reviews

You know that online reviews help drive customers to your business. But did you know they also improve your...

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Ways to Avoid Confusion with Your Brand Name

Ways to Avoid Confusion with Your Brand Name

Although the average business may not realize it when first starting out, brand names are often quite similar and...

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Why your Business Needs to be LinkedIn

Why your Business Needs to be LinkedIn

The emergence of social media has opened up countless marketing opportunities for businesses of all sizes. Companies both large...

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