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Articles On Advertising

Advertising Articles

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

Don’t Get Left in the Digital Dust: Digital Marketing Tips You Can’t Ignore This Year

Don’t Get Left in the Digital Dust: Digital Marketing Tips You Can’t Ignore This Year

Small business owners have a lot on their plates in 2018. According to a survey by Infusionsoft, 31% of...

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How Much Do Facebook Ads Cost? You Could Be Overpaying

How Much Do Facebook Ads Cost? You Could Be Overpaying

Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition – what you’re...

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6 Small Business Advertising Trends We Adore this Year

6 Small Business Advertising Trends We Adore this Year

With the new year upon us, it’s time for local business owners like you to take a long, hard...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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Is coupon advertising relevant in the digital age?

Is coupon advertising relevant in the digital age?

Think about the last couple of times you used coupons. Where were you? Were they print or digital? How...

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Rock Out to New Spotify Ads for Local Businesses

Rock Out to New Spotify Ads for Local Businesses

When we think about getting the biggest bang for a local business’s advertising buck, certain channels come to mind....

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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11 Must-Try Methods for Stretching Your Marketing Budget

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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A Look at Your Business, According to Yelp

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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New Mobile App for Clients: Easy Account Management on the Go

New Mobile App for Clients: Easy Account Management on the Go

Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We...

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Better Targeting with Display Ad Remarketing

Better Targeting with Display Ad Remarketing

You know you need search ads to pull customers to your website, but that’s just half the customer chase....

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How to Find Free Stock Photos That Look Like Paid

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two...

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Print Yellow Pages: Still Very Much in the Marketing Mix

Print Yellow Pages: Still Very Much in the Marketing Mix

Everyone does their searching for local businesses on their mobile phones. Everyone takes the phone book straight out to the recycling...

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Is That Phone Call Really from Google?

Is That Phone Call Really from Google?

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this...

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Co-op Advertising: Money on the Table

Co-op Advertising: Money on the Table

National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media,...

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Avoid These 5 “Bland Brand” Copywriting Mistakes*

Avoid These 5 “Bland Brand” Copywriting Mistakes*

Building a brand is hard work. You have to figure out just what it is about your business that...

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Yes, Virginia, People Still Use Phone Books [Infographic]

Yes, Virginia, People Still Use Phone Books [Infographic]

We sometimes hear from folks who tell us that we are “crazy” or “out of touch” or they want...

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