Articles On Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

[Podcast] Master Videos for Your Business with the Godfather of Video

Advertising

[Podcast] Master Videos for Your Business with the Godfather of Video

Videos allow customers an inside look at the nature of businesses and their offers. The same videos that promote...

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[Podcast] It’s a Match! Helping Small Businesses Advertise Effectively

Advertising

[Podcast] It’s a Match! Helping Small Businesses Advertise Effectively

With so many channels for businesses to consider advertising in, from Google to Facebook to Bing and beyond, choosing...

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5 Tactics for Marketing Your Business This Holiday Season

Advertising

5 Tactics for Marketing Your Business This Holiday Season

(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday Season”) The holidays are rapidly approaching,...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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9 Unique Ways to Advertise Your Child Care Business

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9 Unique Ways to Advertise Your Child Care Business

These days, more families need child care than ever before. With close to 19.7 million single-parent families in the...

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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Advertising

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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[Video] Outsmart the Big Brands with Your Online Advertising

Advertising

[Video] Outsmart the Big Brands with Your Online Advertising

Big brands and large companies have a lot of online advertising power. Why? Because they have massive buying power....

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Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Advertising

Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Since Instagram’s creation in 2010, it’s grown by leaps and bounds. Right behind Facebook and YouTube, it’s now the...

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Don’t Get Left in the Digital Dust: Digital Marketing Tips You Can’t Ignore This Year

Advertising

Don’t Get Left in the Digital Dust: Digital Marketing Tips You Can’t Ignore This Year

Small business owners have a lot on their plates in 2018. According to a survey by Infusionsoft, 31% of...

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How Much Do Facebook Ads Cost? You Could Be Overpaying

Advertising

How Much Do Facebook Ads Cost? You Could Be Overpaying

Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition – what you’re...

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6 Small Business Advertising Trends We Adore this Year

Advertising

6 Small Business Advertising Trends We Adore this Year

With the new year upon us, it’s time for local business owners like you to take a long, hard...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Advertising

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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Rock Out to New Spotify Ads for Local Businesses

Advertising

Rock Out to New Spotify Ads for Local Businesses

When we think about getting the biggest bang for a local business’s advertising buck, certain channels come to mind....

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11 Must-Try Methods for Stretching Your Marketing Budget

Advertising

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Advertising

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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A Look at Your Business, According to Yelp

Advertising

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Advertising

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Advertising

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Advertising

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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New Mobile App for Clients: Easy Account Management on the Go

Advertising

New Mobile App for Clients: Easy Account Management on the Go

Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We...

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How to Find Free Stock Photos That Look Like Paid

Advertising

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two...

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