Articles On Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

Content Creation: What It Is and Why It Works for Small Businesses

Advertising

Content Creation: What It Is and Why It Works for Small Businesses

Content creator— it’s a title often used interchangeably with social media influencer. Maybe you’re thinking, “No way, not me!...

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9 Finance Tips to Improve How You Run Your Business

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9 Finance Tips to Improve How You Run Your Business

We value you and the effort you put into keeping your business running. After all, small businesses like yours...

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Convincing Ways to Make Your Business Look Bigger Than It Is

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Convincing Ways to Make Your Business Look Bigger Than It Is

If your business is made up of only you, and you’re searching for ways to make it look bigger...

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14 Surprisingly Cheap Marketing Strategies that Cost Less Than Lunch

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14 Surprisingly Cheap Marketing Strategies that Cost Less Than Lunch

Running a small business often means working on a tight budget and a tight timeline, but there’s no reason...

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3 Places to Make a Splash on Small Business Saturday

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3 Places to Make a Splash on Small Business Saturday

In 2010, we recognized the first official Small Business Saturday, the little shopping day that could, sandwiched between Black...

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Get Black Friday Ready with this Marketing Checklist

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Get Black Friday Ready with this Marketing Checklist

Rev your engine! It’s time for everyone’s favorite retail holiday. Things are sure to be different this year, and...

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[Podcast] Master Videos for Your Business with the Godfather of Video

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[Podcast] Master Videos for Your Business with the Godfather of Video

Videos allow customers an inside look at the nature of businesses and their offers. The same videos that promote...

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[Podcast] It’s a Match! Helping Small Businesses Advertise Effectively

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[Podcast] It’s a Match! Helping Small Businesses Advertise Effectively

With so many channels for businesses to consider advertising in, from Google to Facebook to Bing and beyond, choosing...

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5 Tactics for Marketing Your Business This Holiday Season

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5 Tactics for Marketing Your Business This Holiday Season

(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday Season”) The holidays are rapidly approaching,...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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9 Unique Ways to Advertise Your Child Care Business

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9 Unique Ways to Advertise Your Child Care Business

These days, more families need child care than ever before. With close to 19.7 million single-parent families in the...

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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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[Video] Outsmart the Big Brands with Your Online Advertising

Advertising

[Video] Outsmart the Big Brands with Your Online Advertising

Big brands and large companies have a lot of online advertising power. Why? Because they have massive buying power....

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Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Advertising

Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Since Instagram’s creation in 2010, it’s grown by leaps and bounds. Right behind Facebook and YouTube, it’s now the...

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Don’t Get Left in the Digital Dust: Digital Marketing Tips You Can’t Ignore This Year

Advertising

Don’t Get Left in the Digital Dust: Digital Marketing Tips You Can’t Ignore This Year

Small business owners have a lot on their plates in 2018. According to a survey by Infusionsoft, 31% of...

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How Much Do Facebook Ads Cost? You Could Be Overpaying

Advertising

How Much Do Facebook Ads Cost? You Could Be Overpaying

Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition – what you’re...

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6 Small Business Advertising Trends We Adore this Year

Advertising

6 Small Business Advertising Trends We Adore this Year

With the new year upon us, it’s time for local business owners like you to take a long, hard...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Advertising

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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Rock Out to New Spotify Ads for Local Businesses

Advertising

Rock Out to New Spotify Ads for Local Businesses

When we think about getting the biggest bang for a local business’s advertising buck, certain channels come to mind....

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11 Must-Try Methods for Stretching Your Marketing Budget

Advertising

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Advertising

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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