Articles On Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

A Look at Your Business, According to Yelp

Advertising

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Advertising

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Advertising

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Advertising

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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New Mobile App for Clients: Easy Account Management on the Go

Advertising

New Mobile App for Clients: Easy Account Management on the Go

Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We...

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How to Find Free Stock Photos That Look Like Paid

Advertising

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two...

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Print Yellow Pages: Still Very Much in the Marketing Mix

Advertising

Print Yellow Pages: Still Very Much in the Marketing Mix

Everyone does their searching for local businesses on their mobile phones. Everyone takes the phone book straight out to the recycling...

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Is That Phone Call Really from Google?

Advertising

Is That Phone Call Really from Google?

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this...

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Co-op Advertising: Money on the Table

Advertising

Co-op Advertising: Money on the Table

National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media,...

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Yes, Virginia, People Still Use Phone Books [Infographic]

Advertising

Yes, Virginia, People Still Use Phone Books [Infographic]

We sometimes hear from folks who tell us that we are “crazy” or “out of touch” or they want...

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The Top 10 Infographics of 2015 (So Far…)

Advertising

The Top 10 Infographics of 2015 (So Far…)

If a picture is worth a thousand words, then this may well be our most epic blog post to...

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We Asked Our Clients: What are your advertising/marketing plans?

Advertising

We Asked Our Clients: What are your advertising/marketing plans?

This month we surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the...

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Free Advertising for Small Businesses

Advertising

Free Advertising for Small Businesses

The Top Ten List of Free Small Business Advertising Sites Free Listings for Establishing Your Presence in the Digital...

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Using Seasonal Data to Boost Your Online Ads

Advertising

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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Do It For Me/Do It With Me Advertising and Marketing for SMBs

Advertising

Do It For Me/Do It With Me Advertising and Marketing for SMBs

Running your business is more than a full-time job for a business owner. It can keep a whole team of...

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FAQ – Display Advertising and Small Businesses

Advertising

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in...

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Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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How to Keep Your Attorney Ads Legal

Advertising

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn...

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Lessons to Learn From Vintage Small Business Signs

Advertising

Lessons to Learn From Vintage Small Business Signs

Sure, vintage signage is fun to look at — they have unusual typeface and punctuation that’s just so charming to our...

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Dex Media #ThrowbackThursday Local Marketing Advice

Advertising

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much...

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How Effective is Online Advertising? [Infographic]

Advertising

How Effective is Online Advertising? [Infographic]

The best way to know how effective your online advertising is, is to measure. Whether you are spending money...

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