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Articles On Local Marketing

Local Marketing Articles

As a local business owner, marketing to customers where they hang out is your bread and butter. We’re here to help you get found online and get recognized in your local community.

Can’t Afford to Give Discounts? 4 Cheap Ways to Promote a Services Business

Can’t Afford to Give Discounts? 4 Cheap Ways to Promote a Services Business

Small businesses come in all shapes and sizes. So when it comes to promoting a small business, it’s no...

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[Video] Get More Out of Your CRM with Tags

[Video] Get More Out of Your CRM with Tags

So you’ve upgraded your contact list into a customer relationship management (CRM) system. And hopefully, you’ve entered your contact...

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Why One Spa Hired Software to Improve the Customer Experience, not Staff

Why One Spa Hired Software to Improve the Customer Experience, not Staff

Even if you run the most relaxing spa or salon in your neighborhood, you know owning a small business...

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[Video] The DOs and DON’Ts of Discounting

[Video] The DOs and DON’Ts of Discounting

Think about the last time you made a large purchase. If you’re like most consumers, you took your time...

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Memorial Day Promotions for the Last-minute Marketer

Memorial Day Promotions for the Last-minute Marketer

Memorial Day is meant as a day of remembrance for U.S. servicemen and women who lost their lives through...

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Micro Marketing: Not Just for “Macro” Brands

Micro Marketing: Not Just for “Macro” Brands

One of the best ways to tell if a business owner has a handle on the difference between macro...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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It’s Time to Become a Nextdoor Neighborhood Favorite

It’s Time to Become a Nextdoor Neighborhood Favorite

Launched in 2010, a website called Nextdoor has grown astronomically in recent years. Known best for its direct mail...

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How’d it go? Looking Back at Small Business Saturday 2017

How’d it go? Looking Back at Small Business Saturday 2017

November 25 was Small Business Saturday, and amidst the commotion of the holidays, many are wondering exactly how it...

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Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events

Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events

One of the most commonly overlooked marketing means for local business owners is the tried and true trade show....

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Top 4 Marketing Tips to Gobble Up this Thanksgiving

Top 4 Marketing Tips to Gobble Up this Thanksgiving

The holiday season presents small business owners with a unique set of opportunities and challenges. With Thanksgiving right around...

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How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting

How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting

Should you launch a podcast? Well, the answer is likely yes, and for a variety of great reasons I...

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Prep for Small Business Saturday in 5 Easy Steps

Prep for Small Business Saturday in 5 Easy Steps

With Small Business Saturday® 2017 a little over a month away, local business owners everywhere are clamoring to get in...

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11 Must-Try Methods for Stretching Your Marketing Budget

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated...

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How Your Local Business Can Compete in an Amazon.com World

How Your Local Business Can Compete in an Amazon.com World

Ever heard the term “Amazonian”? This descriptor comes from the powerful, dominant stance of the Amazonian race of warrior...

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[Infographic] Become a Power Lister

[Infographic] Become a Power Lister

[Infographic] Become a Power Lister

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Give Yourself Some Credit: The Actual Impact of Small Business Awards

Give Yourself Some Credit: The Actual Impact of Small Business Awards

Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own...

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Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials...

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5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

What are you getting mom for Mother’s Day this year? Hopefully you’re getting her some flowers, but when you...

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7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

Who doesn’t love a good birthday celebration? While some family and friends may accidentally overlook your birthday on occasion...

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