Articles On Local Marketing

As a local business owner, marketing to customers where they hang out is your bread and butter. We’re here to help you get found online and get recognized in your local community.

3 Ways to Prevent Busyness from Turning into Burnout

COVID-19

3 Ways to Prevent Busyness from Turning into Burnout

As the summer months collide with post-pandemic demand, service-based businesses have their foot on the gas trying to keep...

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Leveraging Your Referral Network to Grow and Say “No”

Local Marketing

Leveraging Your Referral Network to Grow and Say “No”

Referrals are an undeniable way to grow your business. However, as we move into the post-pandemic “boom,” a strong...

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From Struggling to Survive to Overdrive — Small Businesses Get Hit from Both Sides of COVID

Back Office

From Struggling to Survive to Overdrive — Small Businesses Get Hit from Both Sides of COVID

What started a year and a half ago as a complete panic to keep the doors open and the...

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How to Build Customer Loyalty Through Relationships

Branding

How to Build Customer Loyalty Through Relationships

Thanks to the internet, it’s easy to connect with potential clientele considering 93% of consumers use the online search...

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9 Finance Tips to Improve How You Run Your Business

Advertising

9 Finance Tips to Improve How You Run Your Business

We value you and the effort you put into keeping your business running. After all, small businesses like yours...

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What Makes Your Business Stand Out? 5 Ways to Find your Point of Difference

Local Marketing

What Makes Your Business Stand Out? 5 Ways to Find your Point of Difference

Your business’s point of difference is what sets you apart from your competition. Consider it your competitive advantage. With...

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Land Partners to Scale Your Business From Bootstraps to Booming

Back Office

Land Partners to Scale Your Business From Bootstraps to Booming

You built your business from the ground up. Just you, your savings account and a whole lot of faith...

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The Human Side of Digital Transformation

Local Marketing

The Human Side of Digital Transformation

Small businesses across the spectrum are upping their digital game. When businesses understand how these digital efforts work harmoniously...

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[Podcast] Find Your Ideal Customers, Then Crush Your Marketing Goals

Back Office

[Podcast] Find Your Ideal Customers, Then Crush Your Marketing Goals

Different things appeal to different people, and the same applies to business. Not every customer will want your product...

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14 Surprisingly Cheap Marketing Strategies that Cost Less Than Lunch

Advertising

14 Surprisingly Cheap Marketing Strategies that Cost Less Than Lunch

Running a small business often means working on a tight budget and a tight timeline, but there’s no reason...

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Snag More Online Reviews and Boost Your Star Rating with a Custom Google Review Link

Local Marketing

Snag More Online Reviews and Boost Your Star Rating with a Custom Google Review Link

There’s nothing like a deep sigh after a job well done. You came, you saw, you crushed that job...

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[Podcast] Deliver Extraordinary Customer Service that Makes Business Boom

Local Marketing

[Podcast] Deliver Extraordinary Customer Service that Makes Business Boom

Many small businesses believe they offer a great customer service experience. However, the high failure rate of early-stage businesses...

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[Podcast] Get Into Your Clients’ Head and Scale Your Small Business

Local Marketing

[Podcast] Get Into Your Clients’ Head and Scale Your Small Business

You’ve heard it before — lack of funding, poor team management, broken business models and failed marketing campaigns. There...

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6 Signs Your Small Business is Growing Up

Local Marketing

6 Signs Your Small Business is Growing Up

Starting a business is a roller coaster of emotions. You’re hitting a new milestone each day, for better or...

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Refresh Customer Personas for Post-COVID Business Success

Branding

Refresh Customer Personas for Post-COVID Business Success

COVID-19 shook up last year; even those with 20/20 vision couldn’t see it coming. There were more challenges than...

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Barry Moltz: What the 2021 Customer Experience Will Look Like

Local Marketing

Barry Moltz: What the 2021 Customer Experience Will Look Like

Contributed by Small Business Expert Barry Moltz Customers’ habits drastically changed when the COVID pandemic forced the physical closing...

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[Podcast] Step Up Effective Communication and Watch Your Business Grow

Branding

[Podcast] Step Up Effective Communication and Watch Your Business Grow

When it comes to building your business, effective communication plays a big role in your success. This goes beyond...

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How to Use Google Posts to Earn Your Spot at the Top of Search Results

Google My Business

How to Use Google Posts to Earn Your Spot at the Top of Search Results

One of the advantages of being a small business owner is the chance to connect with your customers the...

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SEO Trends and Strategies to Take into 2021

Local Marketing

SEO Trends and Strategies to Take into 2021

The world around us changed drastically in 2020. Business owners used the digital shift to advance their businesses and...

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Grow Deeper Roots with Customers by Improving Follow-Up

CRM

Grow Deeper Roots with Customers by Improving Follow-Up

You landed a landscaping job, crushed it and now you’re headed back in the office. You’re confident that you’ve...

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Breaking Through Business Roadblocks — Don’t Get Tripped Up

Local Marketing

Breaking Through Business Roadblocks — Don’t Get Tripped Up

Not all businesses are created equal but, one thing’s for sure, they’ve got some pretty similar obstacles in the...

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