Articles On Social Media

You’ve identified your ideal customer, you know all about them and you’ve got a sure-fire marketing plan in place. It’s time to get social. Though low-cost, it’s not exactly easy…but it can be.

Building a Mobile-Friendly Business — Start to Finish

Business Transformation

Building a Mobile-Friendly Business — Start to Finish

You used to call me on my cellphone (in Drake’s melodic voice) … and that was it, but now...

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Why Shifting to Digital Customer Communication Styles Will Help You Win in 2022

Email Marketing

Why Shifting to Digital Customer Communication Styles Will Help You Win in 2022

Think back to the first time a customer reached out over social media to ask an important customer service...

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How to Choose the Right Social Media Handles for Your Business

Social Media

How to Choose the Right Social Media Handles for Your Business

What’s in a name? For a business owner, everything. Your business name is often the first introduction of your...

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New in 2022: What to Expect in the World of Social Media

Social Media

New in 2022: What to Expect in the World of Social Media

Social media is the pinnacle of marketing — especially for small businesses. But tactics that worked yesterday might not...

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4 Health and Wellness Industry Marketing Ideas to Try Now

Google My Business

4 Health and Wellness Industry Marketing Ideas to Try Now

By Margie Zable Fisher Here’s some pandemic-related good news for health and wellness businesses: COVID-19 has emphasized an increase...

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Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers

Social Media

Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers

The holidays are a busy time for small and medium businesses. Your Black Friday marketing efforts are in full...

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4 Ways to Make the Holidays Suck a Little Less This Year

Back Office

4 Ways to Make the Holidays Suck a Little Less This Year

For many folks, it’s the most wonderful time of the year. But for those of us living in reality,...

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10 Money & Time Saving Marketing Ideas for Construction Business

Branding

10 Money & Time Saving Marketing Ideas for Construction Business

By Seth Richtsmeier Running a successful construction business is no walk in the park. It takes hard work and...

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18 Holiday Marketing Stats Small Business Owners Need to Know Now

Advertising

18 Holiday Marketing Stats Small Business Owners Need to Know Now

Black Friday, Small Business Saturday and Cyber Monday are the holy trinity of holiday shopping and the culprits behind...

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2021 Black Friday Marketing Starts Now: 4 Tips to Crush this Holiday Season

Email Marketing

2021 Black Friday Marketing Starts Now: 4 Tips to Crush this Holiday Season

If you thought reviewing last year’s Black Friday strategy was enough to plan for this year’s marketing, buckle up...

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Let’s Get Visual: Here’s Why You Need a Business Instagram

Social Media

Let’s Get Visual: Here’s Why You Need a Business Instagram

If you want to promote your small business through social media, the name of the game is engaging content....

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In the Trades? Here’s What Customers Expect From You Now

COVID-19

In the Trades? Here’s What Customers Expect From You Now

By Brian Sherman In the past few years, the home services industry saw what felt like a decade’s worth...

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Here’s Why You Need a Facebook Business Page

Social Media

Here’s Why You Need a Facebook Business Page

Whether you’re starting a new business or just kicking off your business’s journey into social media, a Facebook Business...

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5 Must-Try Home Services Marketing Strategies for 2022

Email Marketing

5 Must-Try Home Services Marketing Strategies for 2022

By Brian Sherman As consumers shifted to a home-based reality over the past 18 months, their financial focus moved...

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3 Ways to Share Content Other Than Social Media

Branding

3 Ways to Share Content Other Than Social Media

So you spent a day planning out and crafting the perfect blog. Now you want to get some eyes...

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Social Media Master: Track Metrics That Matter for Your Business

Social Media

Social Media Master: Track Metrics That Matter for Your Business

Growing your social media following can feel like a very, very … very slow game, especially for business accounts....

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YouTube’s Evolution: Terms You Need to Know About Shorts

Social Media

YouTube’s Evolution: Terms You Need to Know About Shorts

The most seasoned player in the video streaming game, YouTube, is looking to keep up with the kids, Instagram...

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Thryv Named to Software Advice FrontRunners List for Top Campaign Management Software

Email Marketing

Thryv Named to Software Advice FrontRunners List for Top Campaign Management Software

Looking for a way to manage your campaigns and get the word out about your business? You’ve come to...

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Content Creation: What It Is and Why It Works for Small Businesses

Advertising

Content Creation: What It Is and Why It Works for Small Businesses

Content creator— it’s a title often used interchangeably with social media influencer. Maybe you’re thinking, “No way, not me!...

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7 Instagram Terms to Learn Before Hitting the Record Button

Social Media

7 Instagram Terms to Learn Before Hitting the Record Button

Move over TikTok, Instagram is a video-sharing app now. Instagram’s head, Adam Mosseri recently made the bold statement in...

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11 TikTok Terms Every Business Needs to Know

Social Media

11 TikTok Terms Every Business Needs to Know

Quick fire Q&A: Q1: Do you need to learn about TikTok for business? Q2: Do you have time for...

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