Articles On Social Media

You’ve identified your ideal customer, you know all about them and you’ve got a sure-fire marketing plan in place. It’s time to get social. Though low-cost, it’s not exactly easy…but it can be.

3 Easy Ways to Enhance the Digital Side of Your Business

Business Websites

3 Easy Ways to Enhance the Digital Side of Your Business

Now that you know why it’s important for brick-and-mortar businesses to think like an in-person/online hybrid, let’s dig into...

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Meet Customer Demands with an In-Person/Online Hybrid Business

COVID-19

Meet Customer Demands with an In-Person/Online Hybrid Business

If 2020 has taught us anything, it’s that we’re pretty good at pivoting. The pandemic sent us all indoors,...

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Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

COVID-19

Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

Americans are showing up for small businesses like never before. As the effects of COVID-19 have crushed sales, local...

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Reviews are Recommendations on Facebook: What It Means for Small Business

Social Media

Reviews are Recommendations on Facebook: What It Means for Small Business

1.6 billion. That’s the number of consumers around the world who follow or are connected to a small business...

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[Video] Social Media: Why You Should Pay to Play

Social Media

[Video] Social Media: Why You Should Pay to Play

Social media used to be a super accessible, free way to promote your business. Practically anyone with an account...

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Like It Or Not? Instagram Hides “Likes” – What It Means to Your Marketing

Social Media

Like It Or Not? Instagram Hides “Likes” – What It Means to Your Marketing

Instagram announced this month that after a small test of removing visible “likes” from public posts, the company will...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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Respond to Negative Reviews Online in 6 Steps

Reputation

Respond to Negative Reviews Online in 6 Steps

When you get a negative review online, it can feel like the worst thing that’s ever happened to your...

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[Podcast] How One Dog Trainer Fetches New Clients With Technology

Social Media

[Podcast] How One Dog Trainer Fetches New Clients With Technology

The pet services industry is booming. People love their pets, and they’re willing to spend big bucks to prove...

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Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

Mobile Marketing

Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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[Video] Get More Social and Improve Your Customer Service

Social Media

[Video] Get More Social and Improve Your Customer Service

54% of customers (more than half!) prefer social media for customer care, beating out phone and email. How do...

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Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Advertising

Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Since Instagram’s creation in 2010, it’s grown by leaps and bounds. Right behind Facebook and YouTube, it’s now the...

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What the Heck is the Facebook Remarketing Pixel, and How Do You Use It?

Social Media

What the Heck is the Facebook Remarketing Pixel, and How Do You Use It?

Facebook allows small businesses to leverage different marketing methods on their site. Facebook Business Pages, Facebook Ads, and Facebook...

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[Infographic] Social Media Strategy 2019 – Your Roadmap to Success

Social Media

[Infographic] Social Media Strategy 2019 – Your Roadmap to Success

The power of social media is undeniable. More than half of social media users engage with brands more than...

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The Craziest Way Influencer Marketing Works for Small Businesses on Social Media

Social Media

The Craziest Way Influencer Marketing Works for Small Businesses on Social Media

Big brands love influencer marketing. But did you know influencer marketing works for small businesses too? Influencer marketing is...

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IGTV for Small Business Finally Picks Up Steam – What You Need to Know

Social Media

IGTV for Small Business Finally Picks Up Steam – What You Need to Know

How often do you find yourself watching a video online? If you’re like most people, it’s probably quite a...

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Writing for Social Media Business Pages: 7 Tips for Writing Posts that Get Read

Social Media

Writing for Social Media Business Pages: 7 Tips for Writing Posts that Get Read

Is your business active on social media? If so, whether you anticipated it or not, you added “writer” to...

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8 Spooktacular Social Media Marketing Ideas You’ll Love this Halloween

Social Media

8 Spooktacular Social Media Marketing Ideas You’ll Love this Halloween

Boos, bats and…boosted posts? Oh my! Halloween may or may not be your favorite holiday. But as a business...

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[Video] Use Facebook Live to Engage Consumers

Social Media

[Video] Use Facebook Live to Engage Consumers

You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...

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Spooked by the cost of Facebook ads? How what you sell affects their price

Social Media

Spooked by the cost of Facebook ads? How what you sell affects their price

The copious amount of candy in my local grocery store can only mean one thing. Halloween is here. So...

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So You Want to Sell on Instagram? Introducing Instagram Shoppable Posts

Social Media

So You Want to Sell on Instagram? Introducing Instagram Shoppable Posts

It wasn’t too long ago we told you about one of Instagram’s biggest hurdles for businesses—its inability to include...

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