Articles On Social Media

You’ve identified your ideal customer, you know all about them and you’ve got a sure-fire marketing plan in place. It’s time to get social. Though low-cost, it’s not exactly easy…but it can be.

6 Ways You Can Outsmart Facebook’s New Algorithm

Social Media

6 Ways You Can Outsmart Facebook’s New Algorithm

Facebook rolled out a new algorithm earlier this year. Since then, we’ve had a couple months to dig into...

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How Much Do Facebook Ads Cost? You Could Be Overpaying

Advertising

How Much Do Facebook Ads Cost? You Could Be Overpaying

Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition – what you’re...

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Top 6 Instagram Tips for the Local Marketer

Most Popular

Top 6 Instagram Tips for the Local Marketer

When you think of Instagram, what comes to mind? For most of us, it’s thoughts of food, puppies, even...

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Social Media Posting Checklist: 6 Boxes to Check before You Post

Social Media

Social Media Posting Checklist: 6 Boxes to Check before You Post

Does your social media feel like it’s on autopilot? Maybe you don’t post regularly, haven’t posted in awhile, or...

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If This One Word Describes Your Social Strategy, You’ll Fail

Social Media

If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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How to Use Twitter to Reap Big Rewards

Social Media

How to Use Twitter to Reap Big Rewards

We all know Facebook is (no doubt) the social media giant. Any local business should definitely start there. But...

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Content Curation Can Work for You – 3 Easy Ways

Blogging

Content Curation Can Work for You – 3 Easy Ways

When I say, “Content curation is likely the answer for your small business,” I expect to get some blank...

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Social Media Automation: The Do’s and Don’ts

Social Media

Social Media Automation: The Do’s and Don’ts

While having a social media marketing strategy is a necessity for any local business today, it can become extremely...

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Social Media Basics: Getting Customers to Comment

Social Media

Social Media Basics: Getting Customers to Comment

Anyone with social media knows the anxiety that comes from pressing “Post” and…waiting. Then, when a like or a...

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Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Advertising

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Social Media

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Were you at the Seattle Biz Talk?

Local Marketing

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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Make Facebook Your Digital Marketing Bestie

Social Media

Make Facebook Your Digital Marketing Bestie

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....

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Video Marketing – It’s Time to Get in the Game

Branding

Video Marketing – It’s Time to Get in the Game

We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct...

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Our Top Tips to Successfully Market Your Business on Social Media in 2017

Local Marketing

Our Top Tips to Successfully Market Your Business on Social Media in 2017

By now you’re probably already aware of the power that social media channels such as Facebook, Twitter, Instagram and...

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Daily Content Ideas for Your Facebook Page

Social Media

Daily Content Ideas for Your Facebook Page

You need a steady stream of Facebook posts to take your best shot at getting into your follower’s Facebook...

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Are Social Reviews Good or Bad for Business?

Reputation

Are Social Reviews Good or Bad for Business?

The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes,...

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GIFs: Make Your Own Shareable Images for Social Media

Social Media

GIFs: Make Your Own Shareable Images for Social Media

Animated GIFs, those little moving images that play in a loop for a few seconds: Spin a puppy in...

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Millennials Winding Road to Purchase [Map]

Back Office

Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing...

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Should the Boss Tweet and Post? [Infographic]

Back Office

Should the Boss Tweet and Post? [Infographic]

Yes, your company should have social media accounts — but should you also be on social media in your...

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Instagram, Now with Free Business Profiles and Paid Posts

Online Listings

Instagram, Now with Free Business Profiles and Paid Posts

With nearly 400 million users and 200,000 advertisers, Instagram, the social networking app for sharing photos and short videos, is...

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