Articles On Social Media

You’ve identified your ideal customer, you know all about them and you’ve got a sure-fire marketing plan in place. It’s time to get social. Though low-cost, it’s not exactly easy…but it can be.

4 Rules to Managing Twitter Chatter About Your Business

Social Media

4 Rules to Managing Twitter Chatter About Your Business

Social media is a two-way street. There’s the message you put out about your business, and the message that...

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The Evolution of Spam [Infographic]

Email Marketing

The Evolution of Spam [Infographic]

Back in July, I shocked folks with a candid and unflinching article detailing the dark and sordid history of...

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Making the Most Out of Promoted Tweets for Your Business

Social Media

Making the Most Out of Promoted Tweets for Your Business

Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for...

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Social Media Holiday Marketing Trends for 2014 [Infographic]

Local Marketing

Social Media Holiday Marketing Trends for 2014 [Infographic]

It’s true, the 2014 holiday marketing season is already here! The majority of businesses are probably already in full...

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Using Social Media Logins – What’s in It for Me?

Business Websites

Using Social Media Logins – What’s in It for Me?

During my daily wanderings through apps I use and bookmarked sites I visit, I’m often tempted to log in for...

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Exactly What You Need to Do to Figure Out Your Facebook Audience

Social Media

Exactly What You Need to Do to Figure Out Your Facebook Audience

I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test...

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A Case Study of 5 Top-Performing Tweets (Part 4)

Social Media

A Case Study of 5 Top-Performing Tweets (Part 4)

First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between...

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New Social Networks Your Business Should Consider Using

Local Marketing

New Social Networks Your Business Should Consider Using

The majority of businesses utilizing social media marketing are advertising on large networks like Facebook, Twitter and LinkedIn. However...

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An Unofficial (But Very Interesting) Facebook Post A/B Test

Social Media

An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways:...

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How to Build Brand Awareness for Your Business Online [Infographic]

Social Media

How to Build Brand Awareness for Your Business Online [Infographic]

When it comes to marketing your business online, there are a lot of options to choose from. Naturally, you...

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The Stats Behind The World Of Vine: 40 Million Registered Users

Social Media

The Stats Behind The World Of Vine: 40 Million Registered Users

Video is becoming one of the best avenues for marketing your business. Remember Vine, the looped video app? Well,...

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

Advertising

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste...

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Millenials Move Beyond Facebook [Infographic]

Social Media

Millenials Move Beyond Facebook [Infographic]

According to Wikipedia: Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when...

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How to Get More Boost from Google+ [Infographic]

Social Media

How to Get More Boost from Google+ [Infographic]

There are more than 300 million active users of Google+, although many of them are not sure how to...

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Free Hashtag Tools Your Business Should Be Using

Local Marketing

Free Hashtag Tools Your Business Should Be Using

Hashtags are a great tool to use when marketing your business. They can help you gain reach for your...

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The Future of Foursquare and a New App Called Swarm

Social Media

The Future of Foursquare and a New App Called Swarm

It’s clear to Foursquare that since they launched their app back in 2009, things have changed drastically. Chat, video...

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Twitter and Amazon Partner to Make Purchasing More Social

Social Media

Twitter and Amazon Partner to Make Purchasing More Social

http://youtu.be/iAm6pa9hPKA Tweets are about to give you the power to purchase. Amazon and Twitter have teamed up so when...

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Social Media: Trends and Best Practices for 2014

Social Media

Social Media: Trends and Best Practices for 2014

Social media is always changing and it can be hard to stay on top of the trends. To help, Vocus,...

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How to Manage a Social Media Crisis

Reputation

How to Manage a Social Media Crisis

Recently you may have noticed that a handful of big companies have made some major blunders on social media....

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Get Social Media Buzzing About Your Event with These Tips

Social Media

Get Social Media Buzzing About Your Event with These Tips

Recently, I attended an event where vendors were selling their wares, and I was so enjoying myself that I decide...

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Joining Forces: Can Social Boost Search?

Advertising

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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