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Brands Must Prepare for Marketing Localization
Prior to the advent of localized marketing, three key technological “disruptions” changed how marketers market: Broadcast television, the Internet, and...
Fiverr Is Driving Hyperspecialization Trend for Small Businesses
Small Business Labs is drawing a strong parallel between the Harvard Business Review’s description of hyperspecialization of jobs (in its...
All Your Mistaken Beliefs About Email Marketing in One Infographic
Email Monks, an email design and coding shop, combed through a bunch of studies of email recipients and found 15...
Are Measurement Issues Holding Back Your Marketing Plan?
WPP’s Millward Brown Digital conducted a study of 400 senior marketing executives in the spring of 2015 to take a...
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