Online Listings

New Survey Tracks Growing Significant of Social Media to SMBs

By | 10.05.15

New Survey Tracks Growing Significant of Social Media to SMBs

A recent survey conducted by BIA/Kelsey (Wave 19-2015 of Local Commerce Monitor, or LCM) demonstrates the growing important of social media to SMB marketing efforts. In fact, of all business surveyed, 73.2 percent of small and medium businesses (SMBs) reported that they currently use social medial to promote their businesses. Here are some key takeaways from the report.

Social Media Forums

While the survey confirmed the continued dominance of Facebook pages for SMB marketing (57.4 percent reported using Facebook in 2015, up from 53 percent in 2014), it also revealed other key social media players:

  • Twitter (Regular Tweets): Of those surveyed, 20.9 percent reported promoting their business via regular tweets, which was up from 18.3 percent in 2014).
  • Pinterest: In 2015, 13.8 percent of SMBs surveyed reported using Pinterest for social media marketing, which was up from 10.1 percent in 2014.
  • Instagram: This social media forum saw a big gain, with 11.5 percent of SMBs reporting usage in 2015, compared to 8.1 percent in 2014.

Social Media Marketing Budgets

The survey was further broken down into two categories (the Core Sample and Plus Spenders), based on the SMB’s advertising budget (in dollars). SMBs surveyed in the report (the Core Sample) spend less than $25,000 annually on advertising and promotion. The report also looked at Plus Spender SMBS, which spend a minimum of $25,000 annually on advertising/promotions. When looking at these two samples separately, the report found the following:

  • The smaller SMBs surveyed that composed the Core Sample plan to allot 21.1 percent of their total advertising budget toward social media.
  • The larger SMBs, or Plus Spenders, plan to dedicate 17.8 percent of the budget toward social media marketing efforts.

Time on Social Media

The survey also revealed that SMBs are spending more time on social media than ever.

  • Of those surveyed, 38 percent will spend one to four hours per week on social media.
  • Of SMBs, 28.9 percent reported spending 5 to 24 hours a week on social media.
  • Finally, 8.9 percent reported dedicating 25 hours or more per week to social media.

Reference:

Ackley, Suzanne. “SMB Data Point of the Week: Social Media Is the Top Promotional Tool for SMBs.” BIA/Kelsey. 9/16/15.

(Visited 45 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Habits That Make Your Google My Business Listing More Effective

Google My Business

Habits That Make Your Google My Business Listing More Effective

If you’re running a business, your success depends on customers finding you. Having a clean, crisp website helps, but...

Read More

After COVID, an Up-to-Date Google My Business Listing is Crucial

COVID-19

After COVID, an Up-to-Date Google My Business Listing is Crucial

We know that when COVID-19 struck, many hard-working people were met with days of struggle, including small business owners....

Read More

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

Read More