Online Listings

Gen X Makes Up the Largest Share of Affluent Population

By | 09.24.15

Gen X Makes Up the Largest Share of Affluent Population

According to Ipsos’ latest annual study of American affluents, Generation X (Gen X) has surpassed Baby Boomers for the first time in history. The study was based on a survey of 15,267 US adults with an annual income of at least $100k. Thirty-seven percent of Gen Xers fit in the “affluent” category with Baby Boomers slightly trailing behind at thirty-two percent.

One area where Baby Boomers leave Gen X and Millennials in the dust is in median household net worth. Boomers reported a median household net worth of $913k while Gen Xers reported $552k. Millennials (respondents aged 18-33) were not far behind Gen X reporting a net worth of $516k. The smallest group, Seniors, reported a net worth of $1.42 million.

Other key findings from the study include:

  • 23 percent of American households qualify as being affluent
  • The largest expenditures for affluents are automotive, home and garden, personal insurance, travel, education, and electronics
  • Millennial affluents spend more time on social media vs. other generations
  • Gen Xers share traits from both Millennials and Boomers with younger Gen Xers saying they identify more with Millennials
  • Facebook and YouTube are the most popular social media platforms amongst affluents but Millennial affluents prefer Instagram and Snapchat

Reference:

Marketingcharts Staff. “Gen X Now Reportedly the Largest Generation of Affluents”. 9/22/2015. Marketingcharts.com.

(Visited 155 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In Online Listings

4 Ways Thryv Helps Manage Your Workload by Working Smarter – Not Harder

Back Office

4 Ways Thryv Helps Manage Your Workload by Working Smarter – Not Harder

Now that pandemic restrictions have been lifted, you’re busier than ever. It’s a welcome feeling compared to just a...

Read More

Thryv and Mastercard Join Forces, Helping Transform Small Businesses

Online Listings

Thryv and Mastercard Join Forces, Helping Transform Small Businesses

Updating your business to keep up with customer demands is challenging. And right now – digital payments are what...

Read More

Introducing: Thryv’s Google My Business Dashboard

Google My Business

Introducing: Thryv’s Google My Business Dashboard

You already know that Thryv is deeply integrated with Google to help you get found when customers need your...

Read More