Articles On Mobile Marketing

Mobile marketing isn’t about the device someone’s holding. It’s about the someone holding it. Use mobile optimization and text message marketing to put your business in the palm of their hand.

You Need a Site That’s Right for Mobile [Video]

Back Office

You Need a Site That’s Right for Mobile [Video]

Websites have to be “adaptive and responsive” to mobile phones today or risk ending up in the cellar for...

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Google Ads Get More Mobile, Local

Mobile Marketing

Google Ads Get More Mobile, Local

The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...

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Google Mobile Text Ads, Now with Prices

Mobile Marketing

Google Mobile Text Ads, Now with Prices

With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...

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Emoji Marketing for Texting, Facebook, Email…

Email Marketing

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last month when Facebook offered its 1.5 billion users five little face...

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Snapchat, the Next Facebook

Mobile Marketing

Snapchat, the Next Facebook

Hey, old people, you over age 25, there’s this mobile app called Snapchat that pulls 100 million users daily...

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Google’s Bid Simulator Goes Mobile

Mobile Marketing

Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...

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PPC for Mobile: Quick Ways to Increase Conversions

Local Marketing

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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Native Apps, Web Apps, and Mobile Websites… Oh My!

Back Office

Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a...

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‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Back Office

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and...

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Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

Business Websites

Beware of Mobilegeddon! The Terms and Advice that Local Businesses Need to Know

As a local business, you might have heard through the grapevine that Google is up to something.  The whispers...

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How to Tell if Your Site Is Mobile Friendly

Business Websites

How to Tell if Your Site Is Mobile Friendly

And by “mobile friendly” we mean your site works well enough on mobile phones and tablets to meet a new...

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Google is Calling Out Your Mobile-Unfriendly Site

Business Websites

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want...

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Dex Media #ThrowbackThursday Local Marketing Advice

Advertising

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much...

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I’m Not a Retailer – Why Should I Care About Mobile?

Google My Business

I’m Not a Retailer – Why Should I Care About Mobile?

I’ve heard this sentiment expressed by many small businesses who don’t have a retail location or even a public...

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The Mobile Marketing Landscape for 2014 [Infographic]

Back Office

The Mobile Marketing Landscape for 2014 [Infographic]

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from...

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Mobile – How to Get Started

Mobile Marketing

Mobile – How to Get Started

Mobile – its the next huge thing! Mobile – you should already be doing it! Mobile – if you...

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Social, Local, Mobile Commerce

Local Marketing

Social, Local, Mobile Commerce

The latest buzzword in online marketing is SoLoMoCo (adding the “Co”, because SoLoMo is so 2012) and while it’s...

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Give Your Email Marketing Campaigns a Mobile Makeover

Email Marketing

Give Your Email Marketing Campaigns a Mobile Makeover

Those beautiful email messages you send to clients with all the lovely product shots and colorful “order now!” buttons?...

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Mobile Website vs. Mobile Apps – What’s the Difference?

Mobile Marketing

Mobile Website vs. Mobile Apps – What’s the Difference?

Earlier this year, Emily discussed the Benefits of Choosing a Mobile Website over an App. To recap, a mobile...

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Small Businesses, Google Has a Hummingbird, and It’s Kind of a Big Deal!

Local Marketing

Small Businesses, Google Has a Hummingbird, and It’s Kind of a Big Deal!

In case you didn’t know, Google has turned 15 years old this past week. They celebrated in the garage...

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Is Text Message Marketing 4 U?

Advertising

Is Text Message Marketing 4 U?

OMG – Americans sent more than 2 trillion texts in 2012! With so many eyeballs glued to the tiny...

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