Mobile marketing isn’t about the device someone’s holding. It’s about the someone holding it. Use mobile optimization and text message marketing to put your business in the palm of their hand.
Those beautiful email messages you send to clients with all the lovely product shots and colorful “order now!” buttons?...
Earlier this year, Emily discussed the Benefits of Choosing a Mobile Website over an App. To recap, a mobile...
In case you didn’t know, Google has turned 15 years old this past week. They celebrated in the garage...
OMG – Americans sent more than 2 trillion texts in 2012! With so many eyeballs glued to the tiny...
The question of whether small businesses should use mobile to attract customers has recently been shown as a resounding...
Mobile marketing has certainly grown in popularity over the past few years with small and medium-sized businesses. It is...
If you have a mobile app for your local business to take reservations, display your catalog, offer coupons or...
While more and more people are making the switch from feature phones to smartphones, some people remain hesitant and...
I’m borrowing the title theme of Your Marketing Sucks by Mark Stevens, which is a great read and highly...
As the old adage says “your time is money.” With so many mobile apps out there, how do small...
So you have this device in your hand that is more powerful than the computer in your office. You...
If you’ve finally decided to make the leap into the world of mobile marketing with an app for your...
According to a recent poll of U.S. marketing professionals conducted by the American Marketing Association (AMA), businesses plan to...
Mobile offers; what are they, are they coupons, what do I do with them? I am going to assume...
Just because your website can be viewed on a smartphone doesn’t make it a “mobile” website. It’s great if...
The folks at Desk by Salesforce say that about a third of small business owners in the United States...
In a technology-driven world, engaging your customers through the mobile world of smartphones, tablets, and even computers is more...
Instagram—the worlds most popular camera filter and image sharing mobile app—has further expanded from its mobile roots today. Likes,...
In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...
The key to reaching as many of your customer as possible is ensuring that they can find you. Today many consumers...
In late January 2013, Twitter launched a new mobile app called Vine. The Vine app is very similar to the Instagram...
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