Articles On Mobile Marketing

Mobile marketing isn’t about the device someone’s holding. It’s about the someone holding it. Use mobile optimization and text message marketing to put your business in the palm of their hand.

Get Black Friday Ready with this Marketing Checklist

Advertising

Get Black Friday Ready with this Marketing Checklist

Rev your engine! It’s time for everyone’s favorite retail holiday. Things are sure to be different this year, and...

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Is Your Mobile Experience Stunting Business Growth?

Mobile Marketing

Is Your Mobile Experience Stunting Business Growth?

Often we place a lot of weight on small businesses to properly market themselves. Yet, you can market your...

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Are You Turning Off Your Customers? Here Are 6 Ways to Win Them Back

Business Websites

Are You Turning Off Your Customers? Here Are 6 Ways to Win Them Back

We live in a consumer-driven marketplace and, as we know, that means evolving expectations. After 20 years in the...

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3 Easy Ways to Improve Customer Communication Right Now

Email Marketing

3 Easy Ways to Improve Customer Communication Right Now

We totally get how overwhelming it can be to get a handle on effective customer communication these days. How...

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Texting Tactics that Get Customer Clicks

Mobile Marketing

Texting Tactics that Get Customer Clicks

Text messaging is a growing marketing strategy for small businesses that want an effective way to get in front...

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Grab a GIF (and a Mask!) for Your Next Customer Safety Update

Email Marketing

Grab a GIF (and a Mask!) for Your Next Customer Safety Update

With cities and states changing COVID-related mask and occupancy requirements daily, small businesses need to keep the communication flowing...

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Meet Customer Demands with an In-Person/Online Hybrid Business

COVID-19

Meet Customer Demands with an In-Person/Online Hybrid Business

If 2020 has taught us anything, it’s that we’re pretty good at pivoting. The pandemic sent us all indoors,...

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Scuba School Tries Text Marketing to Kick Off New Season

Business Websites

Scuba School Tries Text Marketing to Kick Off New Season

Not only was Haigh Quarry prepping for a new season of scuba diving instruction, but, like everyone else, they...

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[Podcast] Why Modern Small Businesses Should Think Like An App

Mobile Marketing

[Podcast] Why Modern Small Businesses Should Think Like An App

Update 03/24/2020: For more from Neal on how COVID-19 is creating a time of urgency — and opportunity —...

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[Video] Mobile Email Optimization: Considering “Fat Finger” Design

Email Marketing

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

We’re back with more tips on catering your emails to mobile readers. Did you know 58% of marketers still...

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[Video] How Short Words and Sentences Make Your Emails More Mobile Friendly

Mobile Marketing

[Video] How Short Words and Sentences Make Your Emails More Mobile Friendly

Did you know that in 2019, mobile saw more email opens than desktop for the first time ever? We’re back...

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It’s Time to Pursue a Love Affair with Text Message Marketing

Mobile Marketing

It’s Time to Pursue a Love Affair with Text Message Marketing

If you’re looking for a quick fling, this isn’t it. Successful small businesses are passionate about text message marketing and have...

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[Video] Ultimate Texting Etiquette for Small Businesses

Mobile Marketing

[Video] Ultimate Texting Etiquette for Small Businesses

78% of U.S. consumers say texting is the fastest way to reach them for business updates and purchases. But...

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[Podcast] How This Kansas Cleaning Business Runs from a Smartphone

Mobile Marketing

[Podcast] How This Kansas Cleaning Business Runs from a Smartphone

These days, more and more business owners are eschewing the brick-and-mortar office and opting to run their businesses virtually....

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What Does Mobile Friendly Mean When It Comes to Websites? 6 MOBILE FRIENDLY DEFINITIONS

Mobile Marketing

What Does Mobile Friendly Mean When It Comes to Websites? 6 MOBILE FRIENDLY DEFINITIONS

Since 2015, Google has put more and more pressure on website owners to make their sites mobile friendly. Over...

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Nervous to Text Your Business Clients? 7 B2B Texting Traps to Avoid

Mobile Marketing

Nervous to Text Your Business Clients? 7 B2B Texting Traps to Avoid

What’s a typical Monday morning like for you? For many business owners, it starts with a quick scroll through...

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Top 4 Google SEO Ranking Factors

Mobile Marketing

Top 4 Google SEO Ranking Factors

We’re just halfway through 2019 and Google has already implemented 2 confirmed and 2 unconfirmed updates to their algorithm....

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Are You Afraid of the Dark? What Dark Mode Means to Your Business’s Emails

Email Marketing

Are You Afraid of the Dark? What Dark Mode Means to Your Business’s Emails

Eyes feeling a little tired lately? You’re not alone. About 70% of Americans experience something called “digital eye strain,”...

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[Video] Video 101 for the Savvy Small Business Owner

Mobile Marketing

[Video] Video 101 for the Savvy Small Business Owner

By the end of 2019, 80% of all internet traffic will be directed to video content. Videos are highly...

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Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

Mobile Marketing

Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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How 5G Mobile Marketing Will Create a Supercharged Space for Small Businesses

Mobile Marketing

How 5G Mobile Marketing Will Create a Supercharged Space for Small Businesses

Mobile marketing technology is constantly evolving. The same goes for mobile data connections and the network technologies that impact...

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