Author: Gordon Henry

Articles by Gordon Henry

[Podcast] Overcome the Fear of Failure and Start Your Business

Branding

[Podcast] Overcome the Fear of Failure and Start Your Business

It’s human nature to run from risk, and that is why taking a chance on entrepreneurship is oftentimes unsettling....

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[Podcast] How the Pros Go from One Location to Multiple Businesses

Franchising

[Podcast] How the Pros Go from One Location to Multiple Businesses

Whether you have one business or several locations, the key is understanding what you do exceptionally well and then...

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[Podcast] Creating Connections is Crucial to Business Success

Reputation

[Podcast] Creating Connections is Crucial to Business Success

Nothing great is done alone whether that’s working on a large project, leading your team to the Super Bowl...

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[Podcast] Effectively Build Your Online Presence

Online Listings

[Podcast] Effectively Build Your Online Presence

Having a strong online presence is a significant part of your marketing strategy. No matter what size your business...

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[Podcast] Master Videos for Your Business with the Godfather of Video

Advertising

[Podcast] Master Videos for Your Business with the Godfather of Video

Videos allow customers an inside look at the nature of businesses and their offers. The same videos that promote...

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[Podcast] Modernize Customer Interactions or Get Left Behind

Reputation

[Podcast] Modernize Customer Interactions or Get Left Behind

If you run a small business, now more than ever, it’s time for you to modernize how you’re interacting...

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[Podcast] Straight Talk: It’s Time for Small Biz to Embrace Digital Adoption

Back Office

[Podcast] Straight Talk: It’s Time for Small Biz to Embrace Digital Adoption

Business owners put in place several short-term changes when the pandemic hit. What they didn’t realize was they were...

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Small Business Networking: 10 Ways to Get Started

Local Marketing

Small Business Networking: 10 Ways to Get Started

If you’re a small business owner, you probably don’t have much free time. Still, you need to build some...

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[Podcast] How a Humble Pizza-based Beginning Molded Mr. Franchising

Franchising

[Podcast] How a Humble Pizza-based Beginning Molded Mr. Franchising

John Rotche took a deep dive into the world of franchising at an early age, when he joined Tom...

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[Podcast] This Protein Pancake Business Really Muscled Up After ‘Shark Tank’

Back Office

[Podcast] This Protein Pancake Business Really Muscled Up After ‘Shark Tank’

When faced with several major life transitions at once, including quitting a job and getting divorced, Ashley Drummonds turned...

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[Podcast] Heather Saffer’s Sweet Success: From Cupcake Wars to Shark Tank

Back Office

[Podcast] Heather Saffer’s Sweet Success: From Cupcake Wars to Shark Tank

Heather Saffer experienced what many other entrepreneurs go through early in life — she couldn’t find a job she...

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[Podcast] Helping Women-owned Businesses Succeed in Tech

Back Office

[Podcast] Helping Women-owned Businesses Succeed in Tech

Software company founder and entrepreneur, Liz Sara, serves as the board chair at the National Women’s Business Council and...

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Struggling to Modernize Your Small Business? Check Out Thryv Connect20

Thryv Business Solutions

Struggling to Modernize Your Small Business? Check Out Thryv Connect20

If you run a small business, maybe you’ve realized that your prospects and clients just don’t want to connect...

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[Podcast] It’s a Match! Helping Small Businesses Advertise Effectively

Advertising

[Podcast] It’s a Match! Helping Small Businesses Advertise Effectively

With so many channels for businesses to consider advertising in, from Google to Facebook to Bing and beyond, choosing...

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[Podcast] Will Your Business Qualify for a Second PPP Loan? We Ask Lendio

COVID-19

[Podcast] Will Your Business Qualify for a Second PPP Loan? We Ask Lendio

Brock Blake runs Lendio, the largest marketplace for small business loans in America. We can all thank him for...

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[Podcast] Need Guidance for Your Business? SCORE a Mentor

Resources

[Podcast] Need Guidance for Your Business? SCORE a Mentor

Small business owners often need mentoring, and SCORE provides it free of charge. SCORE is an army of 10,000...

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Real-World Funding & Consulting Resources for Small Businesses

COVID-19

Real-World Funding & Consulting Resources for Small Businesses

Even in the best of times, building and running a small business is challenging. But 2020 has been anything...

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[Podcast] Was Your Business Model Set Up for a Quick Recovery?

Back Office

[Podcast] Was Your Business Model Set Up for a Quick Recovery?

Some business models were built for quicker recovery after COVID-19, says Jania Bailey, CEO of FranNet. For instance, franchise...

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[Podcast] Digital Marketing + Brand Vision = Business Success

Branding

[Podcast] Digital Marketing + Brand Vision = Business Success

Having a deep understanding of the core business and a well-defined brand are the keys to success for any...

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[Podcast] Dive into the Secrets to Franchise Success with Fish PR Consulting

Back Office

[Podcast] Dive into the Secrets to Franchise Success with Fish PR Consulting

Did you know that franchise companies provide jobs for about 8 million Americans today? Owning a franchise allows individuals...

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[Podcast] It’s Been a Little Ruff, but Brooklyn Bark has Seen a Few Bright Spots Amid COVID-19

COVID-19

[Podcast] It’s Been a Little Ruff, but Brooklyn Bark has Seen a Few Bright Spots Amid COVID-19

Although not an essential business, Rachel Bowers of Brooklyn Bark dog walking and pet sitting service, has found ways...

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