Author: Gordon Henry

Articles by Gordon Henry

[Podcast] Get Intentional About Your Company Brand through Customer Experience

Branding

[Podcast] Get Intentional About Your Company Brand through Customer Experience

What does your company stand for? What do your customers expect from you? How do your customers feel when...

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[Podcast] Find Your Ideal Customers, Then Crush Your Marketing Goals

Back Office

[Podcast] Find Your Ideal Customers, Then Crush Your Marketing Goals

Different things appeal to different people, and the same applies to business. Not every customer will want your product...

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[Podcast] This Law Firm is Ending Lawyer Hourly Billing with Small Businesses in Mind

Reputation

[Podcast] This Law Firm is Ending Lawyer Hourly Billing with Small Businesses in Mind

When small business owners hear the word “lawyer,” it’s accompanied by the image of dollars flying from their wallets....

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[Podcast] Balance Business and Happiness by Planning Strategically

Back Office

[Podcast] Balance Business and Happiness by Planning Strategically

When running a business, especially one you’ve built from the ground up, one of the hardest things to do...

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[Podcast] Your Business Credit Report Stands Between You and Loan Financing, But What Is It?

Back Office

[Podcast] Your Business Credit Report Stands Between You and Loan Financing, But What Is It?

To run a business, having cash is a must. For many business owners, their wallets aren’t so deep, which...

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[Podcast] Skipping Out on Business Insurance Will Cost You Later

Back Office

[Podcast] Skipping Out on Business Insurance Will Cost You Later

When you’re running a business, a variety of things can go wrong, from employee injuries to natural disasters taking...

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8 Must-have Tips to Launch Your Post-COVID Start-up

Back Office

8 Must-have Tips to Launch Your Post-COVID Start-up

Entrepreneurs looking toward a post-COVID future are launching start-ups. In fact, according to the Wall Street Journal, “Americans are...

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[Podcast] Build a Company Culture Employees Can’t Live Without

Branding

[Podcast] Build a Company Culture Employees Can’t Live Without

HR plays a critical role in creating, strengthening and evolving company culture. Part of building a strong company culture...

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[Podcast] The Secret to Solving Cash Flow Woes

Back Office

[Podcast] The Secret to Solving Cash Flow Woes

While many concern themselves with increasing their revenue, responsible business owners recognize that it’s cash flow that keeps business...

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[Podcast] Plan All Year Long to Maximize Your Tax Deduction

Back Office

[Podcast] Plan All Year Long to Maximize Your Tax Deduction

Tax planning as a small business is crucial to financial success, and that’s all the more reason to get...

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[Podcast] Deliver Extraordinary Customer Service that Makes Business Boom

Local Marketing

[Podcast] Deliver Extraordinary Customer Service that Makes Business Boom

Many small businesses believe they offer a great customer service experience. However, the high failure rate of early-stage businesses...

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[Podcast] Get Into Your Clients’ Head and Scale Your Small Business

Local Marketing

[Podcast] Get Into Your Clients’ Head and Scale Your Small Business

You’ve heard it before — lack of funding, poor team management, broken business models and failed marketing campaigns. There...

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[Podcast] Thryv Foundation Grant Recipients Bounce Back

COVID-19

[Podcast] Thryv Foundation Grant Recipients Bounce Back

Earlier this year, Thryv Foundation provided three rounds of funds to recipients of its Small Business COVID-19 Grant Program...

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[Podcast] Step Up Effective Communication and Watch Your Business Grow

Branding

[Podcast] Step Up Effective Communication and Watch Your Business Grow

When it comes to building your business, effective communication plays a big role in your success. This goes beyond...

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[Podcast] How To Overcome the Fear of Failure in Business and Get Started

Branding

[Podcast] How To Overcome the Fear of Failure in Business and Get Started

It’s human nature to run from risk, and that is why taking a chance on entrepreneurship is oftentimes unsettling....

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[Podcast] How the Pros Go from One Location to Multiple Businesses

Franchising

[Podcast] How the Pros Go from One Location to Multiple Businesses

Whether you have one business or several locations, the key is understanding what you do exceptionally well and then...

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[Podcast] Creating Connections is Crucial to Business Success

Reputation

[Podcast] Creating Connections is Crucial to Business Success

Nothing great is done alone whether that’s working on a large project, leading your team to the Super Bowl...

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[Podcast] Effectively Build Your Online Presence

Online Listings

[Podcast] Effectively Build Your Online Presence

Having a strong online presence is a significant part of your marketing strategy. No matter what size your business...

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[Podcast] Master Videos for Your Business with the Godfather of Video

Advertising

[Podcast] Master Videos for Your Business with the Godfather of Video

Videos allow customers an inside look at the nature of businesses and their offers. The same videos that promote...

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[Podcast] Modernize Customer Interactions or Get Left Behind

Reputation

[Podcast] Modernize Customer Interactions or Get Left Behind

If you run a small business, now more than ever, it’s time for you to modernize how you’re interacting...

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[Podcast] Straight Talk: It’s Time for Small Biz to Embrace Digital Adoption

Back Office

[Podcast] Straight Talk: It’s Time for Small Biz to Embrace Digital Adoption

Business owners put in place several short-term changes when the pandemic hit. What they didn’t realize was they were...

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