Articles On Email Marketing

Your customer’s inbox is a sacred space. If you’re lucky enough to be invited in, don’t blow it with poor email marketing practices.  

The Golden Rule of Online Marketing: Don’t Be Creepy!

Email Marketing

The Golden Rule of Online Marketing: Don’t Be Creepy!

What do professional wrestlers and internet marketers have in common? In a word, kayfabe. In case you’re not up...

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Simple A/B Testing to Rev Up Your Email Marketing

Advertising

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase...

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Give Your Email Marketing Campaigns a Mobile Makeover

Email Marketing

Give Your Email Marketing Campaigns a Mobile Makeover

Those beautiful email messages you send to clients with all the lovely product shots and colorful “order now!” buttons?...

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Email Marketing: 6 Tips for Making It Personal

Email Marketing

Email Marketing: 6 Tips for Making It Personal

What’s the difference between email marketing and spam? Proper email marketing is permission-based, which means your customers have provided...

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Mixing Direct Mail and Email to Market Your Local Business

Advertising

Mixing Direct Mail and Email to Market Your Local Business

Direct mail can help you score new customers; email marketing can help you hang on to them. Combine these...

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How to Promote Your Facebook Business Page Through Your Email Signature

Email Marketing

How to Promote Your Facebook Business Page Through Your Email Signature

This is the second part in a series of posts on how to to promote your Facebook page in...

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How to Promote Your Facebook Business Page Through Your Website, Blog and Newsletter

Blogging

How to Promote Your Facebook Business Page Through Your Website, Blog and Newsletter

More often than not, your customers don’t search for your Facebook business page on Facebook. Generally, customers become Facebook...

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How to Improve Your Email Marketing Results

Email Marketing

How to Improve Your Email Marketing Results

With so much emphasis these days on search engine marketing and social media, email marketing gets overlooked. But for...

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Why Your Email List Is Important To Success

Email Marketing

Why Your Email List Is Important To Success

If you own or run a business, chances are good you have some kind of information on your customer...

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Ensuring Email Campaigns Get To Customers

Email Marketing

Ensuring Email Campaigns Get To Customers

Finding effective ways to connect with your customer base through promotional campaigns is one way to generate additional sales...

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How To Write A Customer Newsletter

Email Marketing

How To Write A Customer Newsletter

A customer newsletter isn’t as casual a publication as an employee newsletter, but adding a personal touch is still...

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