Articles On Email Marketing

Your customer’s inbox is a sacred space. If you’re lucky enough to be invited in, don’t blow it with poor email marketing practices.  

Customer Segmentation for Small Business

Back Office

Customer Segmentation for Small Business

If you have a simple customer database or point-of-sale payments system or email marketing list or appointment scheduling software...

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Is Your Online Marketing Clever… or Creepy?

Business Websites

Is Your Online Marketing Clever… or Creepy?

What do professional wrestlers and online marketers have in common? In a word, kayfabe. In case you’re not up on...

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Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Email Marketing

Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Every 2-3 years, HubSpot (a company well known for inbound marketing software) publishes its Science of Email Marketing report....

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Are E-Newsletters Over?

Email Marketing

Are E-Newsletters Over?

Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone...

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What’s the Best “Tone of Voice” for Email Customer Support?

Email Marketing

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This...

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Email Subject Lines: Does Size Matter?

Email Marketing

Email Subject Lines: Does Size Matter?

Ever heard the expression correlation does not imply causation? If not, you need to start hanging out with more...

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Top 20 Most Effective Holiday Subject Line Words [Infographic]

Email Marketing

Top 20 Most Effective Holiday Subject Line Words [Infographic]

‘Tis the season for holiday email marketing. But with so many emails flooding into everyone’s inboxes, how do you...

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Holiday Email Marketing: Get Your Timing Right

Email Marketing

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the...

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The Evolution of Spam [Infographic]

Email Marketing

The Evolution of Spam [Infographic]

Back in July, I shocked folks with a candid and unflinching article detailing the dark and sordid history of...

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Dos and Don’ts of Email Delivery [Infographic]

Email Marketing

Dos and Don’ts of Email Delivery [Infographic]

I recently wrote about email sender reputation and pointed out some commonly-used email practices that could actually land you...

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Spammer or Saint? What You Need to Know about Email Sender Reputation

Email Marketing

Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of...

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Great Moments in Marketing Spam History

Email Marketing

Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll...

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The Golden Rule of Online Marketing: Don’t Be Creepy!

Email Marketing

The Golden Rule of Online Marketing: Don’t Be Creepy!

What do professional wrestlers and internet marketers have in common? In a word, kayfabe. In case you’re not up...

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Simple A/B Testing to Rev Up Your Email Marketing

Advertising

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase...

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Give Your Email Marketing Campaigns a Mobile Makeover

Email Marketing

Give Your Email Marketing Campaigns a Mobile Makeover

Those beautiful email messages you send to clients with all the lovely product shots and colorful “order now!” buttons?...

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Email Marketing: 6 Tips for Making It Personal

Email Marketing

Email Marketing: 6 Tips for Making It Personal

What’s the difference between email marketing and spam? Proper email marketing is permission-based, which means your customers have provided...

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Mixing Direct Mail and Email to Market Your Local Business

Advertising

Mixing Direct Mail and Email to Market Your Local Business

Direct mail can help you score new customers; email marketing can help you hang on to them. Combine these...

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How to Promote Your Facebook Business Page Through Your Email Signature

Email Marketing

How to Promote Your Facebook Business Page Through Your Email Signature

This is the second part in a series of posts on how to to promote your Facebook page in...

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How to Promote Your Facebook Business Page Through Your Website, Blog and Newsletter

Blogging

How to Promote Your Facebook Business Page Through Your Website, Blog and Newsletter

More often than not, your customers don’t search for your Facebook business page on Facebook. Generally, customers become Facebook...

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How to Improve Your Email Marketing Results

Email Marketing

How to Improve Your Email Marketing Results

With so much emphasis these days on search engine marketing and social media, email marketing gets overlooked. But for...

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Why Your Email List Is Important To Success

Email Marketing

Why Your Email List Is Important To Success

If you own or run a business, chances are good you have some kind of information on your customer...

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