ChatGPT and other generative AI tools have dominated the media spotlight for good reason— theyseem to know almost everything about everything. With a few prompts, they can immediately churn out information for you. And as you know, to grow your business, effectively communicating with your customers is key. So, why wouldn’t you take advantage of a tool that helps you to create personalized content just for them?
If you don’t know where to start, here are three ways to use ChatGPT for content creation to boost your business.
Tap Into Your Customers’ Frame of Mind
When people search for a business, they want to find one that can solve their unique problems. Use ChatGPT to tap into their frame of mind to better understand better why a customer may be searching for a business like yours.
Let’s say you’re a plumber. Ask ChatGPT, “What pain points do homeowners have when looking online for a plumber?”
It’ll likely populate:
- Homeowners have a hard time finding a trustworthy plumber
- There’s often a lack of transparent pricing
These pain points can help you tailor your messaging to ensure you’re targeting the needs of your customers. Instead of just listing your services, promote your expertise and build trust by linking to your pricing page.
Alternatively, you can ask ChatGPT to help you write content for your website, blog or Google Business Profile.
PRO TIP: Including additional details like your ideal customer or service locations will help ChatGPT produce more personalized content.
Keep Customers Coming Back
We all agree that new customers are great, but clients who keep returning are even better. Keep customers around by using generative AI to help upsell your services.
For instance, to attract more people to sign up for your gym’s premium membership, utilize these tools to develop a social media campaign.
Give ChatGPT the details of your membership levels and ask it to compare and provide benefits for upgrading. Then, ask it to write persuasive social media posts.
As an example, a basic membership might be $9.99 per month and include gym access, while a premium membership costs $49.00 per month and includes gym access, unlimited guest passes, classes and personal training sessions.
One Facebook post ChatGPT might suggest is, “Dive into the ultimate fitness experience with Ed’s Fitness Den Premium Membership at $49.99/month! Unlimited gym access, guest passes and classes, plus 2 free personal training sessions! Transform your fitness journey with the best. Join us now!”
This works for any industry so, if you need a little help, use our ChatGPT Prompt Assistant to select your industry, and get prompts to plug right into ChatGPT.
Land More Reviews with AI
We all know reviews are essential for any brand’s reputation, big or small. But did you know that ChatGPT can help you collect more stars from your customers by helping you ask in the right way, with the right questions?
PRO TIP: Consider tailoring the prompts to specific aspects of your business that customers might highlight in their reviews, ensuring a more targeted and insightful collection of feedback.
For instance, as a dog groomer, you could ask ChatGPT for a post-appointment text message asking customers to leave a review focusing on your teeth-cleaning services.
Use ChatGPT to Aid Content Creation
ChatGPT helps simplify tasks, but you shouldn’t simply copy and paste. Edit AI tool responses carefully to match your brand’s voice and style, ensuring your content is authentic while also avoiding potentially embarrassing plagiarism problems.
So, take what you’ve learned, mix it with your creativity, and let the combination of human smarts and AI magic boost your business.