Choosing the right client management software for small business
As your small business grows, keeping track of clients and nurturing customer relationships inevitably becomes more challenging. You want to make every client feel special, but it can be overwhelming to keep that personal touch as your customer base reaches the hundreds or thousands. That’s where client management software for small business can be invaluable. By keeping track of customer information in one place and automatically nurturing and communicating with customers, the right customer relationship management software solution can help to build loyalty and win repeat business from clients.
As you’re choosing client management software for your small business, it’s important to find a solution that integrates easily with all of the other tools you use to interact with customers. As an all-in-one platform for managing your business, Thryv delivers solutions to help you find customers, manage schedules, stay organized, generate cash flow and build a great reputation for your business online. Thryv’s CRM for small business simplifies the way you manage client relationships so you can deliver the best customer service possible.
Do you need client management software?
Adopting new technology can be a chore, so it’s no surprise that you might be wondering if you really need client management software. Here are a few telltale signs that you’re ready for a CRM System for Small Business:
- You don’t have a way to keep track of clients in one place. Clients may come to you through a variety of channels, but you need a single place where you can store and access their information. This not only reduces the time you’ll spend searching for client information, but lets you tag and filter client lists more easily to streamline your communications.
- You’re not personalizing your communications with customers. Every customer has unique needs and interests, which means your customer communications can’t be one-size-fits-all. Client management software can help you group customers in different ways – by demographics, interest or purchase history, for example – and automatically send personalized messages that increase your views, open rates and clickthrough rates.
- Managing your social media profile is overwhelming. Your customers live on social media, but constantly coming up with content and posting to Facebook or Instagram feels like one more chore at the end of your massive to-do list. Superior client management software for small business can help with creating content, streamlining posting and replying to customers who engage with your content.
- There are too many openings on your appointment calendar. The right client management software can help you keep your schedule full – and eliminate no-shows – with automated communications, confirmations, appointment reminders and follow-up messages encouraging customers to book their next appointment now.
- You have no way to easily measure success. Perhaps you have a handful of marketing technologies for creating messages, emailing clients, communicating with customers and managing their responses. But if you can’t easily measure the success of every marketing campaign, it’s hard to know what’s working and what’s not. With the right client management software for small business, you can easily see the results of every customer interaction.
Client management software for small business from Thryv
The Thryv platform offers everything small business owners need to stay organized and to work more efficiently. From marketing and social media to scheduling and reputation management, Thryv delivers solutions for managing virtually every aspect of your business.
Thryv’s client management software for small business delivers everything you need from a CRM system.
A central database of clients
Upgrade your contact lists to a true CRM system with a customizable view of your clients and leads, all organized in one place. Custom fields let you tailor how you view clients, with the ability to easily find, filter, tag and track all your customers. Track details like services received, date of last service, upcoming appointments, payments, conversations and uploaded documents.
Automated nurture campaigns
Staying top of mind with clients is easy with Thryv. Automated reminders and trigger-based messages ensure a regular and personalized stream of communication with your clients.
An online portal
Give customers a secure place online where they can log in to send messages, schedule appointments, share documents, make payments and connect with your business in many other ways.
Thryv’s automatic data enrichment technology searches the internet for information about your contacts, pulling additional details from social profiles, photos and other data.
More ways to connect with customers
Along with client management software for small business, Thryv offers a handful of solutions to help customers find you and build your client base.
Optimize your Google Business Profile
Thryv’s Google Business Profile optimization service enhances your presence on Google, enhancing your listing with critical information that helps customers find the information they need.
Manage your online presence
Thryv will sync your business information across 40+ listing sites, helping customers find you more easily and increasing your credibility with search engines.
Simplify social media
Thryv lets you link your Facebook, Instagram, LinkedIn and Twitter accounts so you can publish content from one place, using pre-built posts when you need inspiration.
Customer communication tools let you contact your customers how they want to be reached while managing every conversation from a single inbox. View all your communication with each client in a single thread, including conversations from email, text, Facebook Messenger, Google and other sources.
Upgrade your website
Enhance your brand online by letting Thryv’s in-house designers build a small business website for your company, with compelling calls to action that help convert more prospects to customers. Thryv’s websites are optimized with search engines to keep you as visible as possible.
Automate marketing campaigns
Thryv’s trigger-based automated marketing technology lets you create personalized marketing campaigns and one-off email or text messages, automatically sending them to the right customer at the right time. Email and text templates help to develop content even when you feel you’re running out of things to say.
Why choose Thryv?
Thryv offers the ultimate collection of software tools to help small businesses win customers, organize workloads, generate cash flow and build a strong reputation online. As an all-in-one platform, Thryv eliminates the need to use multiple tools that require you and your employees to continually log in throughout the day, or to constantly move data between different solutions. With Thryv, the information you enter in your invoicing software is automatically available in your email marketing solution and your customer database software for small business.
One of the best parts of working with Thryv is having access to unlimited customer service 24/7. Thryv specialists are available day and night to provide technical expertise and business know-how whenever you need help or answers. From optimizing online presence to helping with marketing campaigns, Thryv customer success partners will help you get the most from your subscription. Whether you’re looking for contractor software for small business, social media help for your salon or client management software for your medical practice, you’ll find all the help you need from Thryv’s experts.