Building brand awareness is one of the top two priorities of small business owners this year. Because the more places your message appears, the more chances you have to win new customers.
But how much focus do you put into what you’re saying?
Here’s how you can create a marketing message that really resonates with consumers.
1. Clarify your message.
Come up with one sentence that explains:
- The problem your target customers face
- How your business solves that problem
- How your customers lives will improve
Focus your message on your customers, instead of yourself, and they’ll be interested in what you’re offering.
2. Get buy-in from staff.
Once you’ve come up with your message, have your staff commit it to memory.
Let’s say you’re a home contractor. When someone asks what you do for a living, instead of saying “We install drywall,” consider saying, “We make houses into homes where people can live!”
Get your staff saying the same thing, and your message will become part of everything you do.
3. Put your message everywhere.
Having a message is great. Now it needs to be consistent in your marketing materials.
Incorporate your marketing message:
- Online, on your website and social media pages
- Email campaigns
- Printed marketing materials
Coming up with your message is the easy part. Sharing it can take some work. Thryv allows you to share your story across social media, online listings, and even helps you personalize email and text campaigns, so your message stays consistent.