Articles On social media

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Advertising

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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How to Use Twitter to Reap Big Rewards

Social Media

How to Use Twitter to Reap Big Rewards

We all know Facebook is (no doubt) the social media giant. Any local business should definitely start there. But...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Social Media

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Were you at the Seattle Biz Talk?

Local Marketing

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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The Importance of Saying Thank You

Back Office

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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A Twitter Story of Our Chicago Marketing Event

Local Marketing

A Twitter Story of Our Chicago Marketing Event

We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz,...

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One Small Business’s Approach to Social Media — with Impressive Results

Social Media

One Small Business’s Approach to Social Media — with Impressive Results

Out of Print has a unique product and a unique approach to social media. The New York-based retail company...

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Double Your Pinterest Followers in Just 5 Minutes a Day? [Infographic]

Social Media

Double Your Pinterest Followers in Just 5 Minutes a Day? [Infographic]

Doubling your Pinterest followers — or any followers — is no small feat. So, in my opinion, the jury...

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The Evolution of Customer Service [Infographic]

Social Media

The Evolution of Customer Service [Infographic]

Just like the rest of the world, customer service has been changing with the evolution of technology. First came...

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Finding Social Media Content That Works

Social Media

Finding Social Media Content That Works

Maybe you’ve just gotten into social media for your business and you need to know where to begin. Maybe...

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When Social Media Marketing Goes Bad!!!

Social Media

When Social Media Marketing Goes Bad!!!

When it’s done well, social media marketing is an awesome way for businesses to connect with their customers and...

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Lead Cards for Twitter: Expanding Your Tweets

Advertising

Lead Cards for Twitter: Expanding Your Tweets

Twitter marketers have their work cut out for them these days. Hundreds of millions of tweets are sent on...

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Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Advertising

Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Every online marketing professional will tell you that you should always be testing your ads. Test new copy, test...

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Big Brands, Local Marketing & Google+

SEO

Big Brands, Local Marketing & Google+

An interesting article by Danny Sullivan came out a couple of weeks ago on Marketing Land, entitled “Sorry, Google+...

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Superfan to the Rescue!

Social Media

Superfan to the Rescue!

Facebook and other social platforms offer a lot of metrics that, at first glance, look like they would be...

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Updated Social Media Statistics You Don’t Want to Miss [Infographic]

Social Media

Updated Social Media Statistics You Don’t Want to Miss [Infographic]

Whether you’re just now considering using social media to market your business and engage with your audience, or if...

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How to Grow Followers on Google+

Social Media

How to Grow Followers on Google+

It goes without saying that growing a following on any social network takes time.  Each social network is unique...

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Google+ Introduces Communities

SEO

Google+ Introduces Communities

Friday, December 7, 2012, Google+ added communities as another feature of their social network. This has further solidified Google’s...

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Don’t Miss These 3 New Social Analytics Tools

Business Websites

Don’t Miss These 3 New Social Analytics Tools

A few weeks ago I wrote a guide for social analytic tools that were natively built into major social...

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A Beginners Guide to Social Analytics Tools

Business Websites

A Beginners Guide to Social Analytics Tools

Your customers are always talking about you whether you like it or not.  It is up to you as...

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Ask The Expert Video: Why Use Social Media

Social Media

Ask The Expert Video: Why Use Social Media

Don’t see the point of creating a Facebook page for your business? Social media expert Chris Goulet tells the...

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