Articles On social media

[Video] How to Stand Out Using Social Media

Social Media

[Video] How to Stand Out Using Social Media

Think about how you use social media. Who do you follow? Friends, family, coworkers, celebrities, politicians…who else? What about...

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3 Shocking Truths about Social Media for Business

Social Media

3 Shocking Truths about Social Media for Business

Social media, at first glance, seems easy enough. So like most professionals who begin using it for business purposes,...

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Top 6 Instagram Tips for the Local Marketer

Most Popular

Top 6 Instagram Tips for the Local Marketer

When you think of Instagram, what comes to mind? For most of us, it’s thoughts of food, puppies, even...

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Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”

Social Media

Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”

Does your social media feel like it’s on autopilot? Maybe you don’t post regularly, haven’t posted in awhile, or...

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If This One Word Describes Your Social Strategy, You’ll Fail

Social Media

If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Advertising

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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How to Use Twitter to Reap Big Rewards

Social Media

How to Use Twitter to Reap Big Rewards

We all know Facebook is (no doubt) the social media giant. Any local business should definitely start there. But...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Social Media

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Were you at the Seattle Biz Talk?

Local Marketing

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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The Importance of Saying Thank You

Back Office

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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A Twitter Story of Our Chicago Marketing Event

Local Marketing

A Twitter Story of Our Chicago Marketing Event

We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz,...

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One Small Business’s Approach to Social Media — with Impressive Results

Social Media

One Small Business’s Approach to Social Media — with Impressive Results

Out of Print has a unique product and a unique approach to social media. The New York-based retail company...

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Double Your Pinterest Followers in Just 5 Minutes a Day? [Infographic]

Social Media

Double Your Pinterest Followers in Just 5 Minutes a Day? [Infographic]

Doubling your Pinterest followers — or any followers — is no small feat. So, in my opinion, the jury...

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The Evolution of Customer Service [Infographic]

Social Media

The Evolution of Customer Service [Infographic]

Just like the rest of the world, customer service has been changing with the evolution of technology. First came...

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Finding Social Media Content That Works

Social Media

Finding Social Media Content That Works

Maybe you’ve just gotten into social media for your business and you need to know where to begin. Maybe...

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When Social Media Marketing Goes Bad!!!

Social Media

When Social Media Marketing Goes Bad!!!

When it’s done well, social media marketing is an awesome way for businesses to connect with their customers and...

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Lead Cards for Twitter: Expanding Your Tweets

Advertising

Lead Cards for Twitter: Expanding Your Tweets

Twitter marketers have their work cut out for them these days. Hundreds of millions of tweets are sent on...

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Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Advertising

Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Every online marketing professional will tell you that you should always be testing your ads. Test new copy, test...

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Big Brands, Local Marketing & Google+

SEO

Big Brands, Local Marketing & Google+

An interesting article by Danny Sullivan came out a couple of weeks ago on Marketing Land, entitled “Sorry, Google+...

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Superfan to the Rescue!

Social Media

Superfan to the Rescue!

Facebook and other social platforms offer a lot of metrics that, at first glance, look like they would be...

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Updated Social Media Statistics You Don’t Want to Miss [Infographic]

Social Media

Updated Social Media Statistics You Don’t Want to Miss [Infographic]

Whether you’re just now considering using social media to market your business and engage with your audience, or if...

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