Articles On social media

The Evolution of Customer Service [Infographic]

Social Media

The Evolution of Customer Service [Infographic]

Just like the rest of the world, customer service has been changing with the evolution of technology. First came...

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Finding Social Media Content That Works

Social Media

Finding Social Media Content That Works

Maybe you’ve just gotten into social media for your business and you need to know where to begin. Maybe...

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When Social Media Marketing Goes Bad!!!

Social Media

When Social Media Marketing Goes Bad!!!

When it’s done well, social media marketing is an awesome way for businesses to connect with their customers and...

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Lead Cards for Twitter: Expanding Your Tweets

Advertising

Lead Cards for Twitter: Expanding Your Tweets

Twitter marketers have their work cut out for them these days. Hundreds of millions of tweets are sent on...

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Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Advertising

Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Every online marketing professional will tell you that you should always be testing your ads. Test new copy, test...

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Big Brands, Local Marketing & Google+

SEO

Big Brands, Local Marketing & Google+

An interesting article by Danny Sullivan came out a couple of weeks ago on Marketing Land, entitled “Sorry, Google+...

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Superfan to the Rescue!

Social Media

Superfan to the Rescue!

Facebook and other social platforms offer a lot of metrics that, at first glance, look like they would be...

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Updated Social Media Statistics You Don’t Want to Miss [Infographic]

Social Media

Updated Social Media Statistics You Don’t Want to Miss [Infographic]

Whether you’re just now considering using social media to market your business and engage with your audience, or if...

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How to Grow Followers on Google+

Social Media

How to Grow Followers on Google+

Within the last few years, Google has seen dozens of updates, one of those being the decision to shut...

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Google+ Introduces Communities

SEO

Google+ Introduces Communities

Friday, December 7, 2012, Google+ added communities as another feature of their social network. This has further solidified Google’s...

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Don’t Miss These 3 New Social Analytics Tools

Business Websites

Don’t Miss These 3 New Social Analytics Tools

A few weeks ago I wrote a guide for social analytic tools that were natively built into major social...

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A Beginners Guide to Social Analytics Tools

Business Websites

A Beginners Guide to Social Analytics Tools

Your customers are always talking about you whether you like it or not.  It is up to you as...

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Ask The Expert Video: Why Use Social Media

Social Media

Ask The Expert Video: Why Use Social Media

Don’t see the point of creating a Facebook page for your business? Social media expert Chris Goulet tells the...

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Don’t Be Scared of Social Media — Take Control

Local Marketing

Don’t Be Scared of Social Media — Take Control

Small businesses I have worked with are often fearful when it comes to creating social media accounts. I believe...

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Do Your Customers Trust Your Brand?

Local Marketing

Do Your Customers Trust Your Brand?

Social media provides small businesses with unprecedented opportunities to communicate with customers, market their brands and drive sales.  Contrary...

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Why Most Small Businesses Fail At Social Media

Social Media

Why Most Small Businesses Fail At Social Media

Despite its tremendous impact on marketing, social media is still a relatively new and ever-evolving phenomenon.  As is the...

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Establishing Two-Way Conversations In Social Media

Social Media

Establishing Two-Way Conversations In Social Media

Today’s tech-savvy consumers want to connect with your business, rather than just read about it online. You still have...

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How To Use Facebook Places For Your Business

Social Media

How To Use Facebook Places For Your Business

Many small businesses already leverage the power of Google Places, Foursquare, Gowalla and other geolocation social networking sites to...

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Does Your Small Business Need A Social Media Liaison?

Social Media

Does Your Small Business Need A Social Media Liaison?

Any business with an Internet presence understands the importance of maintaining an ongoing dialogue with its customer base. With...

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