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[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped

[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped

When it comes to the plumbing business, being “swamped” is actually a good thing. Because when customers need plumbing...

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Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Since Instagram’s creation in 2010, it’s grown by leaps and bounds. Right behind Facebook and YouTube, it’s now the...

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The Craziest Way Influencer Marketing Works for Small Businesses on Social Media

The Craziest Way Influencer Marketing Works for Small Businesses on Social Media

Big brands love influencer marketing. But did you know influencer marketing works for small businesses too? Influencer marketing is...

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How To Find Out If Your Business Needs CRM

How To Find Out If Your Business Needs CRM

If you’re like many small business owners, you’ve probably heard about CRM, which stands for customer relationship management. A...

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8 Spooktacular Social Media Marketing Ideas You’ll Love this Halloween

8 Spooktacular Social Media Marketing Ideas You’ll Love this Halloween

Boos, bats and…boosted posts? Oh my! Halloween may or may not be your favorite holiday. But as a business...

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[Video] Use Facebook Live to Engage Consumers

[Video] Use Facebook Live to Engage Consumers

You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...

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9 Ways Your Small Business Can Use Social Selling to Book More and Sell More

9 Ways Your Small Business Can Use Social Selling to Book More and Sell More

In marketing, we encounter business buzzwords every day that make us roll our eyes. Heck, we’re even guilty of...

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Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

If you follow just about any media outlet, you’ve seen Facebook getting a lot of attention from the media...

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[Video] How to Stand Out Using Social Media

[Video] How to Stand Out Using Social Media

Think about how you use social media. Who do you follow? Friends, family, coworkers, celebrities, politicians…who else? What about...

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3 Shocking Truths about Social Media for Business

3 Shocking Truths about Social Media for Business

Social media, at first glance, seems easy enough. So like most professionals who begin using it for business purposes,...

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Top 6 Instagram Tips for the Local Marketer

Top 6 Instagram Tips for the Local Marketer

When you think of Instagram, what comes to mind? For most of us, it’s thoughts of food, puppies, even...

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Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”

Social Media Checklist: 6 Boxes to Check before You Finally Hit “Post”

Does your social media feel like it’s on autopilot? Maybe you don’t post regularly, haven’t posted in awhile, or...

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If This One Word Describes Your Social Strategy, You’ll Fail

If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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How to Use Twitter to Reap Big Rewards

How to Use Twitter to Reap Big Rewards

We all know Facebook is (no doubt) the social media giant. Any local business should definitely start there. But...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Were you at the Seattle Biz Talk?

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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The Importance of Saying Thank You

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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A Twitter Story of Our Chicago Marketing Event

A Twitter Story of Our Chicago Marketing Event

We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz,...

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A Case Study of Top-Performing Facebook Posts — & One Total Dud (Part 1)

A Case Study of Top-Performing Facebook Posts — & One Total Dud (Part 1)

If social media is part of your job, you’ve probably experienced this feeling: They’re going to love this! And...

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