Why Christmas in July Matters for Small Businesses
If you’ve owned a business for more than a year, you know how quickly the holidays sneak up.
One minute you’re enjoying the slower pace of summer. The next you’re trying to update your website, plan promotions, post on social media, respond to customers, and figure out how to get more people through the door before the year ends.
The businesses that have the strongest holiday seasons usually aren’t starting their marketing in November. They’re laying the groundwork months in advance.
That’s why we’re celebrating Christmas in July.
Not because it’s time to decorate, but because it’s the perfect reminder to get ahead while you still have time.
Whether you’re brand new to Thryv or you’ve been using it for a while, now is a great opportunity to make sure your marketing is ready before business starts picking up.
Key Takeaways
- Holiday marketing starts long before the holidays arrive.
- Thryv helps simplify your day-to-day marketing.
- Thryv Boosts provide expert marketing support to help you reach more customers.
- A combination of advertising, social media, search visibility, and strategic content can help your business stand out during the busiest time of year.
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Your Marketing Doesn’t Have to Be Another Full-Time Job
Let’s be honest.
You didn’t start your business because you wanted to spend your evenings updating your website, figuring out SEO, writing social media posts, or chasing down online reviews.
But today’s customers expect all of those things.
Before they call you, they search online. They check your reviews. They visit your website. They compare you to other businesses.
Keeping up with all of it can feel overwhelming.
That’s where Thryv comes in.
Think of it as your marketing home base. Instead of bouncing between different platforms, you can manage many of the tasks that help customers find and choose your business from one place.
With Thryv, you can:
- Keep your business information up to date
- Manage online reviews
- Publish social media content
- Update your website
- Connect with customers
- Track how your marketing is performing
Everything works together, making it easier to stay organized and spend more time focusing on your customers.
Not an expert in SEO, Social Ads, or Local Listings? That’s Where Thryv Boosts Come In
Thryv gives you the tools to manage your marketing.
Thryv Boosts help you grow your business.
Maybe you’ve been meaning to improve your website but never seem to find the time.
Maybe you want more people finding your business online.
Or maybe you’d simply like an experienced team helping with your marketing while you focus on running your business.
That’s exactly what Thryv Boosts are designed to do.
Instead of trying to become an expert in digital marketing, you can work with Thryv specialists who help increase your visibility, attract more customers, and keep your marketing moving forward.
Think of Boosts as adding another member to your team, one that’s focused on helping your business grow.
Four Ways to Boost Your Holiday Marketing
Ads Boost: Be There When Customers Are Ready to Buy
Think about how your customers shop during the holidays.
They pull out their phone, search for an item, compare a few options, and make a decision.
The question is, will they find your business?
When customers search online, they’re often choosing between several businesses, not just one. Ads Boost helps put your business front and center, so you’re more likely to be seen before your competitors, giving you a better chance to earn the click, the call, and ultimately the customer.
Instead of trying to manage advertising across multiple platforms yourself, Thryv’s team handles the strategy, optimization, and performance tracking so your ads keep working for you.
Spotlight: Thryv Leads
Getting people to click is only half the battle.
Thryv Leads helps connect your business with customers who are actively searching for businesses like yours, making it easier to capture opportunities and follow up before they move on to a competitor.
Christmas in July Tip
Starting your advertising early gives campaigns time to optimize before holiday competition ramps up.
Social Boost: Reach New Customers Where They Spend Their Time
Your next customer probably isn’t scrolling through your business page. They’re scrolling through their social media feed.
The challenge is getting your business in front of the right people at the right time.
Social Boost helps expand your reach with professionally managed social advertising, putting your business in front of targeted audiences on platforms like Facebook and Instagram. Whether you’re promoting a seasonal offer, holiday event, or simply looking to build awareness, Social Boost helps your business stay visible when customers are ready to discover someone new.
Spotlight: Thryv Social Ads
Whether you’re promoting holiday specials, gift cards, seasonal services, or year-end events, Thryv Social Ads helps your business reach the right audience while you focus on taking care of customers.
Instead of wondering what to post next, you’ll have a strategy working behind the scenes.
Search Boost: Help Customers Find You First
When someone needs a business like yours, they usually start with a search.
Today that could mean Google, Google Maps, or even an AI-powered search tool.
Search Boost helps improve your visibility across today’s search experience so customers are more likely to find your business when they’re ready to make a decision.
Spotlight: Thryv AEO & SEO
Strong search visibility isn’t just about ranking well.
It’s also about making sure your business information is accurate, your website answers customer questions, and your content is easy for both search engines and AI to understand.
Thryv’s AEO and SEO services help strengthen your online presence today while preparing your business for the future of search.
Christmas in July Tip
Search improvements take time. Starting now gives your business a better chance to be visible when holiday searches begin.
Brand Boost: Make a Great First Impression
Imagine a customer hears about your business and decides to look you up online.
What do they see?
Your website and content often create the first impression before anyone ever calls or walks through your door.
Brand Boost helps make sure that first impression is one that builds confidence. From professional websites to strategic content, it’s designed to help your business look polished, trustworthy, and ready for new customers.
Spotlight: Strategic Content Creation
Keeping your website, blog, and social media updated isn’t always easy, especially during your busiest seasons.
Strategic Content Creation gives you a customized content plan built around your business goals. Thryv’s team helps plan, write, and publish content that supports your website, social media, and search strategy, so your marketing stays active without becoming another item on your to-do list.
Small Business SEO & AEO Visibility Checklist
Optimize your business for search engines, AI answers, and zero-click discovery. Use this step-by-step checklist to improve visibility, strengthen trust signals, and turn online searches into real customer inquiries.
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Your Christmas in July Marketing Checklist
Before summer is over, take a few simple steps to prepare for the holidays.
✔ Refresh your website.
✔ Update your business information and online listings.
✔ Optimize your website for SEO so customers can find you in search results.
✔ Strengthen your AEO (Answer Engine Optimization) by creating helpful content that answers common customer questions and helps your business appear in AI-powered search.
✔ Plan your holiday promotions.
✔ Build a seasonal content calendar.
✔ Schedule social media campaigns and ads.
✔ Review your online visibility and search performance.
✔ Explore which Thryv Boosts can help you reach your holiday marketing goals.
A little planning today can make the holiday season much less stressful tomorrow.
Get Ready Now and Thank Yourself Later
Running a small business means there’s always something competing for your attention.
The good news is you don’t have to do everything yourself.
Thryv gives you one place to keep your marketing organized, while Thryv Boosts provide expert support to help you reach more customers, strengthen your online presence, and save valuable time.
This Christmas in July, give yourself the gift of getting ahead.
Because when the holiday rush arrives, you’ll be glad you started before everyone else.
Give Your Holiday Marketing a Boost
Whether you’re just getting started with Thryv or looking to get even more from it, Thryv Boosts can help you take the next step. From attracting more qualified leads and reaching customers through social media to improving your search visibility and creating strategic content, our team is here to help you market your business with confidence, so you’re ready when the holiday season arrives.
Frequently Asked Questions
A: The best time to start holiday marketing is during the summer. Planning ahead gives you time to update your website, improve your search visibility, create seasonal content, and launch advertising campaigns before the holiday rush begins. Starting early also helps search engines and AI-powered search tools recognize your content before customers begin searching for holiday products and services.
A: Thryv gives small businesses one place to manage their everyday marketing, including their website, online listings, reviews, social media, and customer communications. Thryv Boosts are expert marketing services that help take those efforts further through professionally managed advertising, social media, SEO, strategic content creation, and lead generation. Together, they help businesses save time while reaching more customers.
A: The right Thryv Boost depends on your business goals. If you want to attract more customers, Ads Boost and Thryv Leads can help increase visibility and generate qualified leads. If your goal is staying active on social media, Social Boost and Thryv Social Ads help you reach new audiences. Search Boost improves your online visibility through SEO and AEO, while Brand Boost helps strengthen your online presence with professional websites and strategic content creation. Together, these services help your business stand out before and during the holiday shopping season.
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