Articles On Media Relations

Five Easy Ways to Make Holiday News

Branding

Five Easy Ways to Make Holiday News

Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats...

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Strategy of Answering Questions – The Big Finish, Building Your Messages

Local Marketing

Strategy of Answering Questions – The Big Finish, Building Your Messages

– Sixth in a 6-post series – This is the final post in my six part series on The...

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Strategy of Answering Questions – What If You Can’t Do What You Said You Can Do

Local Marketing

Strategy of Answering Questions – What If You Can’t Do What You Said You Can Do

Was it Because of Poor Planning or Lousy Execution? – Fifth in a 6-post series – In my previous...

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Strategy of Answering Questions – Building a Bridge

Local Marketing

Strategy of Answering Questions – Building a Bridge

– Fourth in a 6-post series – In my previous post, I talked about how to answer questions correctly...

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Strategy of Answering Questions – Inalienable Rights of Preparedness, Comfort and the Pursuit of Being Treated Fairly

Local Marketing

Strategy of Answering Questions – Inalienable Rights of Preparedness, Comfort and the Pursuit of Being Treated Fairly

– Second in a 6-post series – In the first post of this series on the Strategy of Answering...

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Spokesperson Training – Not Just For Press Interviews Anymore

Local Marketing

Spokesperson Training – Not Just For Press Interviews Anymore

— First in a 6-post series — Throughout my career, I’ve conducted more than 100 media or spokesperson training...

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Getting The Message Right The First Time

Local Marketing

Getting The Message Right The First Time

Spend some time with me and you are bound to hear me talk about messaging. The development of powerful,...

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Is There ‘Free’ Advertising for Small Businesses?

Advertising

Is There ‘Free’ Advertising for Small Businesses?

From time to time I get asked, “how can I get some ‘free advertising’ for my company?” After more...

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Are You Making Publicity Mistakes?

Local Marketing

Are You Making Publicity Mistakes?

Here’s how to tell if you’re making mistakes with your publicity, (and everyone does). Avoid these mistakes to put...

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How to Become a Media Resource Fast and Free

Branding

How to Become a Media Resource Fast and Free

No matter what product or service you sell, every local business owner is an expert at something. That makes...

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Understanding Press Releases

Local Marketing

Understanding Press Releases

Press releases are a form of publicity that you can use to leverage company news into a marketing opportunity...

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