Articles On brand marketing

The 5 W’s for Small Business Brand Messaging

Branding

The 5 W’s for Small Business Brand Messaging

When it comes to generating marketing ideas for a business — any business — most people start at the...

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Work It Out: 6 Steps to Bulking Up Your Fitness Business Brand

Branding

Work It Out: 6 Steps to Bulking Up Your Fitness Business Brand

Health club utilization recently reached a record high of 71.5 million consumers, and the fitness industry is booming. Those consumers...

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Check Yourself: The Small Business Branding Checklist

Branding

Check Yourself: The Small Business Branding Checklist

For too many small business owners, their brand is little more than a business name and a logo. Running...

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[Video] The Worst Branding Mistakes Businesses Make

Branding

[Video] The Worst Branding Mistakes Businesses Make

Did you know there are 28 million small businesses in the U.S.? To put that in perspective, there are...

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15 Marketing Tips to Jump Start Your Auto Services Business Branding

Branding

15 Marketing Tips to Jump Start Your Auto Services Business Branding

Building an auto services brand is about your determining your identity, your values, and how you want customers to...

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16 Real Estate Marketing Ideas to Make You the Top Neighborhood Agent

Local Marketing

16 Real Estate Marketing Ideas to Make You the Top Neighborhood Agent

According to Keller Williams, home sales are expected to decline by 2% this year. Does 2% seem like a...

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[Video] Create a Marketing Message People Just Get

Branding

[Video] Create a Marketing Message People Just Get

Building brand awareness is one of the top two priorities of small business owners this year. Because the more...

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Brand Your Small Business Like The Big Guys

Branding

Brand Your Small Business Like The Big Guys

What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and...

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Joining Forces: Can Social Boost Search?

Advertising

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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101 Ideas to Improve Your Business Blog

Local Marketing

101 Ideas to Improve Your Business Blog

A business blog is a great channel to allow your customers to keep in touch with what you are...

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It Takes More Than a Facebook Page

Social Media

It Takes More Than a Facebook Page

My family and I went out for breakfast tacos this weekend. We had seen a big sign outside a...

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Are Your Public Speaking Skills Helping Your Business?

Local Marketing

Are Your Public Speaking Skills Helping Your Business?

Some people are born with the innate ability to persuade or inspire the masses simply by saying a few...

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Grow Your Small Business By Giving Back

Local Marketing

Grow Your Small Business By Giving Back

The holiday season is often referred to as the “season of giving.” Although the act of giving can be...

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How To Use Personal Branding To Build Your Small Business

Back Office

How To Use Personal Branding To Build Your Small Business

Personal branding can be a highly effective marketing strategy for many small business owners. Although the term has only...

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How To Wreck Your Brand Using Social Media

Social Media

How To Wreck Your Brand Using Social Media

The interactive world of social networking is dynamic, immediate and has the potential to make you a super star....

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4 Reasons Your New Business Needs A Logo

Branding

4 Reasons Your New Business Needs A Logo

As a small business owner, you’re no doubt aware of the importance of branding your company. You’ve probably heard...

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Reviewing Your Small Business Website

Business Websites

Reviewing Your Small Business Website

In a world that increasingly relies on technology to provide immediate answers to questions and purchasing needs, your business...

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Upping Your Brand In 2011

Local Marketing

Upping Your Brand In 2011

If you want to build your brand in 2011, you’re going to have to start by thinking hard about...

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How To Create The Perfect Business Logo

Branding

How To Create The Perfect Business Logo

Your business logo is more than just text and graphics.  It is often the first impression potential customers have...

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