If the results of a recent survey conducted by Experian Marketing Services is accurate, this promises to be a merry holiday season for the companies that manufacture and sell tech toys.

Experian reports that data from product searches conducted online over a recent four-week period shows information requests heavily weighted toward fitness gadgets, game consoles and mobile devices.

Amy Gesehues, writing Nov. 15 on Search Engine Land, noted that Experian also organized its findings by user type, separating tech junkies from the general online shopping population.

The most searched product in the October 12 through November 9 survey period was women’s boots — the Uggs brand to be specific. Again. Uggs was among the top search-engine brands of the 2012 Experian survey, as well.

But according to Gesenhues, tech goods occupied seven of the next nine spots behind Uggs. And the hottest of the must-look gadgets were game consoles. Sony’s PS4 was second on the search popularity list, followed by the Microsoft Xbox One.

Apple held its position as the most searched brand with top-ten traffic volume directed to three of its products; the iPhone 5s was the fifth most-searched item, the iPad Air was sixth, and the iPhone 5c, ninth.

The other top ten tech searches were for the Fibit fitness tracker (No. 4), the Kindle Fire HD (No. 8), and the latest release of the video game Call of Duty (No. 10).

Tech junkies had little use for info on fashionable boots, according to the Experian survey. Instead, they sent traffic to tablets. Gesenhues writes that Experian identified tech junkies as visitors to, and regular readers of, web sites dedicated to technology reviews and other technology-related content. Segregated into a demographic of their own, tech junkies had a top-ten dominated by tablets and laptops. The iPad Air, iPad and the Nexus 7 were the top three on the search list.

The survey rated the techsters’ affinity for particular searches, showing them, for instance, 267 percent more likely than the average online surfer to search for a Nexus 7, and 42 percent LESS likely to seek out the iPhone. Their favorite cell phone search? A phablet — the Samsung Galaxy Note 3, the No. 4 most-searched product in the group.

If you are looking for a gift for the tech aficionados nearest and dearest to you, the survey showed they might also like an iMac (No. 5), the Microsoft Surface 2 (No. 6). a MacBook Pro (No. 7), the Apple TV box (No. 8), or a Sony Vaio laptop computer.

Experian’s report also identified the most-wanted toys by search, starting with the video game Skylanders Swap Force. Rubber band bracelets and associated products (suck as Rainbow Loom) account for four of the top ten toy searches, hinting at the top stocking stuffers of the season.


Gesenhues, Amy. “Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts“. Search Engine Land, 11/15/13.