Online Listings

How to Reach Pinterest Users (and Other Early Planners)

By | 05.19.16

How to Reach Pinterest Users (and Other Early Planners)

“Who thinks about Thanksgiving dinner during bikini season? Pinners do, that’s who!” says Pinterest, releasing a planning calendar that’s a very handy guide for markers who pin and advertise on the images-heavy site.

In fact, it’s a handy guide to seasonal marketing campaigns in general, especially targeted to women, and super-organized women at that.

According to the site, “Pinners are twice as likely to celebrate events as the general population”. And 40% of them say “Pinterest is a great way to create a list of things I want to buy.”

Just start your campaigns early.

For instance:

  • In January, Pinners start planning for Easter.
  • In March, Pinners start planning for Cinco de Mayo.
  • In July, Pinners start planning for Halloween.

And plan to stay late. Pinterest says that “Pinners continue saving ideas for seasonal moments right up until the last minute”.

Get the Pinterest Planning Calendar.

(Visited 37 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In Online Listings

5 Tasks Every Law Firm Can Automate to Save Time

CRM

5 Tasks Every Law Firm Can Automate to Save Time

By Debs Renz Small and mid-size law firms certainly have their hands full. Between large caseloads, personalized client relationships...

Read More

4 Ways Thryv Helps Manage Your Workload by Working Smarter – Not Harder

Back Office

4 Ways Thryv Helps Manage Your Workload by Working Smarter – Not Harder

Now that pandemic restrictions have been lifted, you’re busier than ever. It’s a welcome feeling compared to just a...

Read More

Thryv and Mastercard Join Forces, Helping Transform Small Businesses

Online Listings

Thryv and Mastercard Join Forces, Helping Transform Small Businesses

Updating your business to keep up with customer demands is challenging. And right now – digital payments are what...

Read More