An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways: Superpages...

LinkedIn Acquires Bizo to Expand Marketing Platform

Recently, LinkedIn announced its acquisition of the B2B marketing company Bizo (purchased for $175 million). Formerly a LinkedIn partner, Bizo...

Twitter Tests Retweet Overhaul that Could Benefit Marketers

Social media marketers who have been trying to get their arms around Twitter as a channel for brand-building have been...

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of marching...

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