Hyperlocal Mobile Ads Offer Another Avenue to Main Street Customers
You are walking through a busy uptown neighborhood of shops and restaurants, glancing at your smartphone, when suddenly an ad...
More Data and Optimization Options from Google: How They Work Together
In a pair of announcements this week Google announced both a new conversion metric ("Website call conversions") and a new way...
Marketers Find Creating Content Key Despite the Challenge
“Create the content, and they will come” is proving to be the mantra of marketers. In a recent study of...
Analytics Help Industry Professionals Reach Consumers
With consumers desiring a more individualized experience when dealing with businesses, business is beginning to respond by collecting data from...
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