Shares and Share A Like: Measuring The Effectiveness of Social Content
In a recent survey (April 2014) for the Association of National Advertisers (ANA), research firm Ispsos OTX found that brands...
Media Ad Spending Up, Sees the Largest Increase in a Decade
New figures just released by eMarketer indicate that total United States media ad spending will experience its largest increase in...
Nielsen Reports Consumers are Attracted to Socially Responsible Companies
Current research released by Nielsen has revealed that consumers are attracted to those companies that have demonstrated a certain level...
Gallup Report on Social Media Flawed
Gallup, the research company renowned for polling U.S. consumers, was recently criticized for reporting on the “State of American Consumer”...
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