Advertising

How Effective is Online Advertising? [Infographic]

By | 09.03.14

How Effective is Online Advertising? [Infographic]

The best way to know how effective your online advertising is, is to measure. Whether you are spending money on display ads, video ads, pay-per-click, blogging, etc. you need to know if you are reaching the intended audience and how effective your tactics are.

But what should your expectations be?

Invesp has published the infographic below to illustrate statistics and trends in online advertising, with data taken from Nielsen, Hubspot, ComScore, ClickZ, Akami and Digital Marketing Now.

Some highlights:

  • Only half of banner ads are viewed
  • 8% of internet users account for 85% of clicks on display ads
  • The most common response to an online ad is… to click on it!
  • The most viewed (completed) video ads are mid-roll (not at the beginning or end of a video)
  • 60% of digital video advertisers aren’t measuring the effectiveness of their campaigns
  • 70% of marketers are failing to target consumers with behavioral data
Effectiveness Of Online Advertising - Statistics and Trends

Infographic by- Invesp

(Visited 95 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Advertising

5 Tactics for Marketing Your Business This Holiday Season

Advertising

5 Tactics for Marketing Your Business This Holiday Season

(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday Season”) The holidays are rapidly approaching,...

Read More

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

Read More

9 Unique Ways to Advertise Your Child Care Business

Advertising

9 Unique Ways to Advertise Your Child Care Business

These days, more families need child care than ever before. With close to 19.7 million single-parent families in the...

Read More