Select an Account to Sign In

Thryv

Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Marketers Including Mobile in Digital Advertising Budgets

By | 05.22.14
Marketers Including Mobile in Digital Advertising Budgets

Boosted by an economy in recovery from the recession and digitally engaged consumers expecting a seamless shopping experience across any device, anytime and anywhere, marketers are now adding mobile to their digital marketing mix — says a recent study by eMarketer. An independent market research company that provides insights and trends on digital marketing, eMarketer found that mobile made up more than 35 percent of overall digital ad budgets this year with the percentages varying slightly across various industries. Following are the percentages of the mobile ad budgets per industry surveyed from low to high:

  • 26.5 percent for healthcare and pharma
  • 33 percent for computing products and consumer electronics
  • 35.5 percent for travel
  • 33.5 percent for consumer packaged goods and other consumer products
  • 36.5 percent for media and entertainment
  • 35 percent for telecom and auto
  • 35.5 percent for financial services
  • 37 percent for retail

While mobile is starting to get the attention it needs and deserves, the majority of ad budgets per device still goes to supporting content delivered via desktop. Here is the breakdown of the desktop share of digital ad budgets across the same industries:

  • 73.5 percent for healthcare and pharma
  • 64.5 percent for computing products and consumer electronics
  • 64 percent for travel
  • 66.5 percent for consumer packaged goods and other consumer products
  • 63.5 percent for telecom
  • 65 percent for auto
  • 64.5 percent for financial services
  • 63 percent for retail

 Reference

MarketingCharts staff. “Mobile Share of Digital Advertising Budgets, by Industry.” 5/20/14.

Share: Share to Facebook Share to Twitter Share to LinkedIn
Comment

Like what you see?
get more free content.

Next Up In Online Listings

Small Business Saturday: The One Thing You Can’t Afford to Overlook

We recently shared our top tips for preparing for Small Business Saturday later this month, November 25. Top 5...

Read More

TOP NEWS STORIES AND TRENDS IN LOCAL BUSINESS 4/26

You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we...

Read More

Are you ready for National Small Business Week?

According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week...

Read More

Explore the Blog