AI-Boosted Holiday Marketing: 15 Ideas Small Business Owners Need This Season

The holiday season is a golden window for small businesses to engage customers, boost sales, and build loyal relationships — and there’s a major lever many are already using: artificial intelligence (AI). Most small businesses believe adopting AI is essential to stay competitive.

If you haven’t started yet, there’s no need to worry. We’ve got you covered with a list of great holiday marketing ideas for small businesses. We’ll walk you through each and help you create a fun, festive, and profitable holiday marketing campaign this season.

Holiday Marketing Ideas

Below are some great seasonal ideas  for holiday marketing campaigns. Let’s start with the classics, add an AI twist,  and wrap up with ideas for complete marketing campaigns.

1. Post on social media.

Social media is an excellent place to promote your business. Whether announcing a new product, sharing a deal, or just posting entertaining content, social media is one of the most effective marketing channels for small businesses.

This holiday season, consider posting on sites like Facebook and Instagram. These platforms use a lot of images, so they’re great for showing off products and highlighting customer experiences. Keep it timely (e.g., “holiday gift countdown”, “12 days of deals”) and ensure you’re speaking to your audience’s seasonal mindset.

AI boost: Use an AI tool to analyze your past posts and identify which topics/times yielded the highest engagement. Or use generative-AI (text/image) tools to create social visuals or captions quickly.

For videos, you can use sites like TikTok and YouTube. In fact, here’s a video we published to TikTok last year:

@getthryv

If the holidays are typically your slow season, have no fear — here are 4 tips to make sure your business’s stocking is full of cash flow instead of coal this year. 🎁

♬ original sound – Thryv | For Small Businesses

2. Start a holiday sale or limited-time offer.

The holiday season is also shopping season, and customers are always looking for a good deal. A holiday sale is a great way to grab their attention, and it can help you generate a surge of sales before the end of the year.

You should consider making limited-time offers that expire after the new year. That will create a sense of urgency to take advantage of your deal and act quickly before it runs out. People are busy during the holidays, so adding a deadline is a great way to keep your offer in mind while customers complete their shopping lists. Also, automate reminders to past customers who purchased similar items, with personalized offers.

AI boost: Use AI-driven predictive analytics to estimate which products/services are most likely to sell this season (based on customer behaviour patterns). Set dynamic discounts for those items.

3. Decorate your website and store.

Your website is like a home for your business on the internet. Keep it festive this holiday season and decorate it with winter-themed colors and graphics. It’s a simple and effective way to update your website because it’s not very difficult to replace images, especially if you’re using a website builder.

AI boost: Use AI image-generation (or template-driven tools) to generate holiday-banner visuals or themed ads that align with your brand colours and style. Also, use AI-tools to test which version of your landing page (holiday vs non) converts better. Make sure your website clearly highlights holiday hours, shipping deadlines, etc.

4. Send your customers a gift.

It’s the season of giving, so why not get involved and send your customers a small gift?

I know what you’re thinking – “That sounds expensive.” But, gift giving doesn’t have to be complicated or extravagant.

In fact, here are a few cheap and easy holiday gifts that you can give your customers this year:

• Thank you notes

• Free samples
• Punchcard for a loyalty program
• Company swag
• Charitable donations
• Free quotes, consultations, & estimates

AI boost: Use customer segmentation (powered by AI) to identify your most loyal customers (or most at-risk customers) and send them personalised gifts/offers. Use an AI tool to craft the personalized message that goes with it.

5. Air a seasonal commercial.

Seasonal commercials are effective for building brand awareness. You can share them on social media or post them to your YouTube channel. Or, you can buy airtime with a local TV station and get your ad on TV.

Another option is to work with a local news station to cover a story about your brand. You could donate to charity or host a community event, such as a food drive or a park cleanup.

AI boost: Use AI tools for video editing, or even generate short-form holiday clips (e.g., vertical video for Reels/TikTok). Use AI-driven captioning and auto-transcription to make video accessible. Shorter is better in social feed; humour or emotion often drives more engagement.

6. Mail out holiday postcards.

Direct mail is one of the most effective forms of print advertisement. It has a high open rate, and people like getting things in the mail. It’s like a little surprise that’s dropped at your doorstep daily.

One effective holiday marketing idea is to send customers a postcard thanking them for their business. Wish them a happy holiday season, and tell them that you’re looking forward to seeing them after the new year. Bonus points if you want to include a discount, handwritten note, or small gift that shows your appreciation.

You can also send an e-postcard to your email list for a fast and convenient alternative. 

AI boost: Use AI to personalise the card/message based on customer behavior. For example: “Because you booked with us in July, here’s a special holiday treat.” Or let an AI tool generate a customized postcard message for each segment.

7. Host a holiday event.

People tend to take more time off during the holidays, freeing them up to attend festivals, parties, and events. If you want to build a reputation for your business in your community, a holiday event is a great way to get people’s attention. You could throw a festive gathering or host a holiday trade show by partnering with other businesses.

Events are a great way to meet people in your community and build brand awareness for your business. Tie the event into a charitable angle (“holiday food drive + discount for attendees”) to boost goodwill.

AI boost: Use AI to help you plan the event (generate ideas, guest lists, invitations). Use chatbots or AI assistants on your website to manage RSVPs and follow-ups. After the event, leverage AI-driven analytics to see which guests converted best.

8. Write a holiday-themed blog post.

Another way to spruce up your website is to publish a holiday-themed blog post. Blogs are great for beefing up your site and helping you get discovered on search engines like Google.

You can use blogs in several different ways. You can write about your products and services, share updates about your business, or write about topics related to your industry. Make sure you link from the blog to relevant offers and your holiday landing page.

AI boost: Use an AI writing assistant to draft the post (e.g., gift ideas related to your business, behind-the-scenes story, trending holiday questions). Then optimize with an AI SEO-tool (keywords, readability). According to trend reports, AI is now making content creation and optimisation far easier for small teams.

9. Update your local business listings.

A local business listing is a public profile for your business on sites like Google, Yelp, and Nextdoor. They’re very important for marketing because they’re one of the first places where people can learn about your business. They contain information like your business hours, location, customer reviews, and more.

Local listings are also important for SEO. If yours are updated and have good reviews, you’re more likely to appear in search results. Notice how all of the local listings below have plenty of good reviews.

This holiday season, you should make sure your local listings are up to date. Add your holiday hours if needed, and correct any inaccurate or missing information. To make this process easier, you can use this local listings management tool and make all these changes from one place.

AI boost: Use an AI listing-management tool to scan for inconsistent information (hours, address) and correct them en-masse. Also, use AI to monitor reviews and automatically flag and respond to holiday-related feedback (e.g., “Great holiday gift idea!”) in a timely manner.

Holiday Retail Marketing

Now, let’s look at some holiday marketing ideas that are perfect for retail companies.

10. Bundle products together.

Bundling is one of the most effective ways to market your products. Rather than selling each product individually, package them together for a discounted price. You’ll increase revenue from each purchase and customers will feel like they’re getting a good deal.

AI boost: Use AI to analyze purchase history and identify what items tend to be bought together — then create smart bundles based on that data. You could also run an AI-driven A/B test of different bundles and see which performs best.

11. Add new products to your online store.

Adding new products to your store during the holiday season is always a good idea. It keeps your brand fresh and promotes your products during the busiest shopping months of the year.

Consider creating an entire section for your holiday items if you have an online store. If your products aren’t seasonal, label the section as “New Arrivals” so customers know you have new products this season.

AI boost: Use AI-driven trend-analysis tools to identify which holiday-themed products are gaining momentum this year. Then highlight those in your “Holiday” section. Use AI to personalise product recommendations (“Customers who bought this bundle also looked at…”).

12. Offer free shipping.

If you’re an ecommerce brand, free shipping is a great way to close more deals during the holiday season. Shipping costs typically aren’t considered until the end of a purchase, creating an unpleasant surprise for customers who thought they were getting a good deal. Shipping fees can dissuade purchases and increase the number of abandoned carts in your online store.

If you can’t provide free shipping on all purchases, consider offering it for purchases of a certain value. Clearly communicate the last day for delivery before the holidays to create urgency.

AI boost: Use AI to optimise which orders to apply free shipping to (based on margin analysis, predicted conversion uplift). You could also message customers proactively (via AI-powered email or SMS) when they are nearing the threshold for free shipping.

Holiday Marketing Campaigns

These holiday marketing ideas will help you create comprehensive marketing campaigns. They’ll help you attract new customers, nurture relationships, and close more deals for your business.

13. Advertise on social media.

Social media advertising involves paying to promote your brand on social media. It’s great for increasing brand awareness and can drive more sales, too.

Most social media sites use a bidding system for advertising. You can pay based on impressions or clicks and compete against other brands to get your ad shown to specific customers. For holiday season, target audiences like “gift shoppers”, “last-minute buyers”, or “holiday event goers”.

AI boost: Use AI-powered ad platforms that optimize bids, target segments, and creative variations automatically in real time. According to trend reports, AI-optimized ad campaigns have become a standard practice for 2025.

14. Create a holiday email campaign.

Email is one of the best online marketing channels for small businesses. You can control when your message is sent, and most people check their inboxes daily. It’s perfect for engaging existing customers and can help you strengthen relationships over time.

Email automation is key for this. You can create email marketing campaigns that automatically send customers messages without pressing a button. If customers buy a product, visit your website, or fill out a form, your automation will send them pre-written emails, saving you time while also creating a smoother customer experience.

AI boost: Use AI-driven tools to personalize subject lines, send times, and content blocks (e.g., “based on your past purchase, you might like…”). Use predictive analytics to segment customers into groups such as “likely to buy gift”, “repeat purchaser”, “window shopper”, and tailor offers accordingly.

15. Launch a customer referral program.

A referral is when an existing customer brings a new customer to your business. They’re incredibly valuable because the referred customer is usually interested in your products and services. Now, you just have to close the deal with a holiday promotion or discount.

You can generate a steady stream of referrals with a customer referral program. Like a loyalty program, a customer referral program rewards people for referring others to your business. You can give out discounts or exclusive rewards to thank customers for helping you close a sale.

AI boost: Use AI to identify your top referral candidates (customers with high engagement, many referrals) and send them targeted invites to refer friends with holiday-themed incentives (“Give a gift, get a gift”). Use AI to track referral conversions and reward automatically.

Marketing Ideas During the Holidays

The holiday season is a huge opportunity for your business. People are out shopping, and it’s a great time to squeeze in some sales before the end of the year. Use these holiday marketing ideas to improve your campaigns, and check out this holiday marketing handbook for more tips this season.