Did you know about 65% of a company’s business comes from existing customers?
If you rely on repeat business, the holidays are the perfect opportunity to thank your clients and remind them you’re here to help.
Here are some ways to say “thank you” during the holidays (without breaking the bank).
A Good ol’ Holiday Card
We’re not exactly “old fashioned” around here, but there’s something nostalgic about opening snail mail. And when you mail holiday cards around the same time as your clients’ friends and family, you’ll feel like part of their close network.
Pro tip: Add a hand-written note for extra impact.
A Local Business Gift Card
Gift cards can be pricey, especially if you have a lot of clients to tell “thank you.” So get creative!
Partner with another small business. Ask if they’ll give you a discount on gift cards in exchange for the promotion to your clients. You don’t have to spend a lot. $5-10 at your favorite local coffee shop will do the trick.
A Festive Freebie
A freebie is a smart way to say “thank you” and encourage repeat business all at once.
The best freebies find creative ways to remind clients how you can help. For example, if you’re a realtor, drop off a pecan pie, and attach a note reminding clients you “go nuts” for referrals.
Can’t get enough of our holiday marketing tips?
Check out 6 Lessons Santa Can Teach Your Small Business about Marketing.