Select an Account to Sign In


Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Mobile Marketing

What Does Mobile Friendly Mean? 6 Definitions

What Does Mobile Friendly Mean? 6 Definitions

By | 04.20.15
What Does Mobile Friendly Mean? 6 Definitions

On April 21st, Google rolled out a new version of their search algorithm specifically for mobile searches. Now, if Google thinks your website isn’t “mobile friendly” it’s not going to show up in searches done on mobile devices. This should NOT affect how your site performs on desktop/laptop searches.

You may also be hearing different terminology floating around like mobile friendly, mobile first, responsive design, adaptive design, separate mobile website (or m dot site) and mobile apps. Here’s a quick explanation of each type of mobile site experience.

Mobile Friendly

A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There’s a lot of zooming, pinching and scrolling going on, but the site displays and functions. It can be a less-than-ideal user experience, but at least your site is viewable. An example of this kind of website is

Mobile First

Mobile first web design is when you start with a mobile website, and it is your primary company website. A good example of this kind of site is Uber. Or Foursquare. These are businesses that are exclusively (or almost exclusively) targeting a mobile user. The mobile site is the primary site and the desktop site is more of a landing page than a whole website.

Dex Media Adaptive Design Mobile SiteResponsive Design

A responsive design website is built using flexibly sized elements, controlled by style sheets, javascript and HTML. No matter what size screen the user is viewing with, the text, images, navigation and graphics will size fluidly. It’s not device-specific or browser-specific. It’s designed to look good and function well at any size. You can see how a responsive site will look on a mobile device by looking at it on your desktop/laptop and just shrinking and expanding your browser window. You’ll see three columns shift to two, and then one. You’ll see pictures and graphics shrink and navigation adjust. A good example of a responsive website is this one,

Adaptive Design

Adaptive design is responsive with a twist. An adaptive website detects the device and delivers the appropriately sized website for the device being used. The main technical difference is that an adaptive site generally uses a predefined set of layout sizes based on device screen size rather than fluidly sizing down to fit. is an example of an adaptive designed site.

Separate Mobile Site (or m dot site)

When an existing website can’t effectively be converted to a responsive site, a separate website can be built and is generally hosted on a subdomain. So if your regular, non-mobile site is, then your mobile site could be A separate mobile site has its own HTML and doesn’t have to look like the main site. Facebook’s mobile site is an m dot site.

Mobile App

Large retailers like Amazon have both a mobile site and a mobile app to meet the needs of all of their mobile customers. A mobile app requires a user to download it from the app store and install it on their mobile device. Depending on the type of business and website, consumers may prefer an app over a mobile website experience, but that generally only applies to large brands that consumers visit regularly, and not to a retail or business site that they may only visit occasionally.

(Visited 2,416 times, 1 visits today)

Like what you see?
Get more free content.

Next Up In Mobile Marketing

How Beyond Aquatics Used Communication to Grow Their Clients and Profits

If you ask Michael Burrows, founder of Beyond Aquatics in Tennessee, he’ll tell you he went into business to...

Read More

Marketing to the Mobile Millennial: Everything You Need to Know

If, like many small business owners, you think Baby Boomers will carry your business for years to come, it...

Read More

Time to Trust Technology? Small Business Mobile Payments on the Rise in 2018

I have a favorite local coffee shop. They serve really tasty lattes, and every now and then they have...

Read More

Explore the Blog