Here’s a step-by-step guide to use Facebook settings to customize your local business Facebook page. First log onto your business page and click the “Edit page” button at the top to see these features:
Add your personal Facebook profile as an administrator of your new business page. If you’re signed into your personal profile, you can make changes to your business page without logging out and signing back in. This does not tie the accounts together; it just allows you access from your personal profile.
- Sign into Facebook using your business name and password.
- Click on “Manage Admins” in the left-hand column.
- Type the e-mail address associated with your personal profile.
- Click “Save changes.”
- Your personal profile name and picture will appear. You’re ready to use either profile to manage your business page.
What kind of photo should you choose? It depends on your business, how it’s organized and the kind of image you want to project.
- Realtors, doctors and other “people businesses”: Your own smiling face is usually the best choice. You may sign on with a new real estate company or join another practice, but it’s likely that your clients and patients will follow you when you move. It’s you they’re interested in, not a logo.
- Service businesses: If you’re a sole proprietorship with a unique logo, use your logo to build your brand. You can always add photos of you, jobsites, employees, or customers to the photo tab you’ll create on your page. Your main emphasis is building name recognition.
- Franchises: You may be one of several franchise locations, but you’re one in a million when it comes to service and quality. Make sure your customers recognize your one-in-a-million store by using a photo that sets you apart from the other franchise stores. Use a photo of you with the franchise’s logo, or you in front of your store, or you and your management team in the store. By using the logo alone, you run the risk of sinking back into franchise oblivion. Consult your franchise agreement to make sure the use of the logo is acceptable.
“Apps” are the goodies on your page that visitors can interact with, such as discussions, photos, links, video, reviews and notes. Look at the many apps Facebook offers by clicking on “Apps” in the left-hand column.
- Facebook offers dozens of third-party apps that, because of security concerns, come and go. We recommend you choose apps provided by Facebook — not third parties — that are appropriate for your business and add them only as needed. Empty apps make it look as if your page is not being maintained. Apps can also add to your workload. If you’re new to Facebook and social media, we recommend you take it slow.