Articles On advertising

Google’s Keyword Planner Simplifies Keyword Research

SEM & PPC

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

Read More

The Changing Landscape of Facebook Ads

SEM & PPC

The Changing Landscape of Facebook Ads

The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers...

Read More

Top 10 Ways to Fail with Google AdWords [Infographic]

SEM & PPC

Top 10 Ways to Fail with Google AdWords [Infographic]

The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content...

Read More

How Consumers Select Attorneys – Market Intel

Resources

How Consumers Select Attorneys – Market Intel

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia...

Read More

Google Enhanced Campaigns: Combine and Conquer

SEM & PPC

Google Enhanced Campaigns: Combine and Conquer

In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...

Read More

Getting the Gestalt Principle

Advertising

Getting the Gestalt Principle

Creating the perfect ad is a fundamentally imperfect practice. There’s no set of all-powerful guidelines that, when followed, will...

Read More

More Details on Mobile SEM

Mobile Marketing

More Details on Mobile SEM

In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...

Read More

Starting a Successful New Business in 2013

Back Office

Starting a Successful New Business in 2013

Entrepreneurship is the backbone of the American economy. According to the Kaufman Index of Entrepreneurial Activity, about 543,000 new...

Read More

3 Awesome Tips for Email Marketing

Local Marketing

3 Awesome Tips for Email Marketing

Did you know that there are over 3.146 billion email accounts worldwide?  That means that roughly half the people...

Read More

Dynamic Keyword Insertion: Friend and Foe

SEM & PPC

Dynamic Keyword Insertion: Friend and Foe

When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...

Read More

Should I Run Pay Per Click Ads?

Local Marketing

Should I Run Pay Per Click Ads?

Yes! Well, sometimes. This is a common question among small business owners when it comes to advertising online. There...

Read More

AdWords Auction Insights: See How You Stack Up

SEM & PPC

AdWords Auction Insights: See How You Stack Up

If your company runs campaigns with Google AdWords, there’s some new reporting you might want to see. When you...

Read More

How to Use adCenter's Broad Match Modifier

SEM & PPC

How to Use adCenter's Broad Match Modifier

A few weeks ago, Microsoft added a new tool to their adCenter system: the Broad Match Modifier. It’s a...

Read More

Lessons Learned and 2012 Predictions for the Ad Industry

Online Listings

Lessons Learned and 2012 Predictions for the Ad Industry

Will Price, CEO of Flite, writes in his article, “Lessons Learned and 2012 Predictions for the Ad Industry,” at...

Read More

How to Spend Your Internet Marketing Dollars Wisely

SEM & PPC

How to Spend Your Internet Marketing Dollars Wisely

When you run a small business, it may feel impossible to stay on top of your Internet marketing efforts....

Read More

Advertising Basics

Advertising

Advertising Basics

Allotting money for advertising is a big step for a small business. When done right, advertising can help a...

Read More

Like what you see?
Get more free content.