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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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[Video] Outsmart the Big Brands with Your Online Advertising

[Video] Outsmart the Big Brands with Your Online Advertising

Big brands and large companies have a lot of online advertising power. Why? Because they have massive buying power....

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6 Small Business Advertising Trends We Adore this Year

6 Small Business Advertising Trends We Adore this Year

With the new year upon us, it’s time for local business owners like you to take a long, hard...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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Is coupon advertising relevant in the digital age?

Is coupon advertising relevant in the digital age?

Think about the last couple of times you used coupons. Where were you? Were they print or digital? How...

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Rock Out to New Spotify Ads for Local Businesses

Rock Out to New Spotify Ads for Local Businesses

When we think about getting the biggest bang for a local business’s advertising buck, certain channels come to mind....

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11 Must-Try Methods for Stretching Your Marketing Budget

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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If This One Word Describes Your Social Strategy, You’ll Fail

If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school Promos for Your Services Business: Don’t Get Ignored

Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated...

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A Look at Your Business, According to Yelp

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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The Latest Developments in Pay-Per-Click (PPC) Advertising

The Latest Developments in Pay-Per-Click (PPC) Advertising

Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

What are you getting mom for Mother’s Day this year? Hopefully you’re getting her some flowers, but when you...

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Getting Customers in the Door: April Blog Round-Up

Getting Customers in the Door: April Blog Round-Up

As a small business owner, getting new customers knocking down your door or blowing up your phone is your...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips

5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips

Local businesses have been shaking off the snow, cleaning their gutters and updating their inventory and displays to prepare...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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Make Facebook Your Digital Marketing Bestie

Make Facebook Your Digital Marketing Bestie

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....

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Bring Your Google AdWords Campaigns into 2017

Bring Your Google AdWords Campaigns into 2017

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...

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Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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