Articles On advertising

5 Tactics for Marketing Your Business This Holiday Season

Advertising

5 Tactics for Marketing Your Business This Holiday Season

(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday Season”) The holidays are rapidly approaching,...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Advertising

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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[Video] Outsmart the Big Brands with Your Online Advertising

Advertising

[Video] Outsmart the Big Brands with Your Online Advertising

Big brands and large companies have a lot of online advertising power. Why? Because they have massive buying power....

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6 Small Business Advertising Trends We Adore this Year

Advertising

6 Small Business Advertising Trends We Adore this Year

With the new year upon us, it’s time for local business owners like you to take a long, hard...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Advertising

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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Rock Out to New Spotify Ads for Local Businesses

Advertising

Rock Out to New Spotify Ads for Local Businesses

When we think about getting the biggest bang for a local business’s advertising buck, certain channels come to mind....

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11 Must-Try Methods for Stretching Your Marketing Budget

Advertising

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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If This One Word Describes Your Social Strategy, You’ll Fail

Social Media

If This One Word Describes Your Social Strategy, You’ll Fail

Of all the digital marketing options out there, social media remains one of the most mysterious for small business...

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Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Advertising

Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may...

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A Look at Your Business, According to Yelp

Advertising

A Look at Your Business, According to Yelp

If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a...

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The Latest Developments in Pay-Per-Click (PPC) Advertising

SEM & PPC

The Latest Developments in Pay-Per-Click (PPC) Advertising

Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Advertising

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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Getting Customers in the Door: April Blog Round-Up

Thryv Business Solutions

Getting Customers in the Door: April Blog Round-Up

As a small business owner, getting new customers knocking down your door or blowing up your phone is your...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Social Media

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Dust off Your Advertising Plan in Time for Spring Cleaning

Advertising

Dust off Your Advertising Plan in Time for Spring Cleaning

The arrival of spring means many things to local business owners. For some, it means a slow-down in business...

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Make Facebook Your Digital Marketing Bestie

Social Media

Make Facebook Your Digital Marketing Bestie

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....

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Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Local Marketing

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Consumers surveyed by respected market research firm BIA/Kelsey said they now turn to online search more than word of...

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The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

Resources

The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

As a researcher, one of the most common answers I get when I ask businesses how their customers find...

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Google’s Keyword Planner Simplifies Keyword Research

SEM & PPC

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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