With so many channels for businesses to consider advertising in, from Google to Facebook to Bing and beyond, choosing where to put your money can be overwhelming. Sandy Lohr runs MatchCraft, the tech company managing small business search, social and display advertising campaigns in 41 countries.

In the latest episode of the “Winning on Main Street” podcast, Sandy discusses the latest trends in consumer purchasing and how business are reaching their customers in today’s evolving marketplace.

A Sneak Peek

The consumer drives it all. They have so much more access to research today. The consumers are in charge. They rule.

More of what you can expect to hear:

  • How technology can help you determine where your advertising money should go.
  • What to consider when utilizing Amazon to sell certain products.
  • How go-to-market strategies vary around the world.

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.