eBay vs. PPC: A Cautionary Tale
Earlier this year, Ray Fisman wrote an article for the Harvard Business Review Blog about how eBay had made the...
Mobile Marketing Builds Brand Recognition and Customer Loyalty
New research shows that the current trend in smart phone and tablet mobile marketing strategies focuses on building brand identification...
A Sanity-Saving Guide to Posting on Social Media
First things first: If you haven't already, decide which social platforms are best suited for your small business. Then: Commit...
How to Create a Technorati Token to Verify Your Blog
[caption id="attachment_11496" align="alignright" width="324"] Technorati is a blog aggregation site[/caption] Technorati is a blog aggregator, or blog search engine, that...
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