Engaging Customers Drives Social Media Marketing
Among U.S. marketing professionals, 67% cite consumer engagement and brand lift as the principal goals of marketing through social medial...
Women-Owned Businesses Seeing Growth
According to the Women President’s Educational Organization (WPEO), businesses owned by women have grown by 21 percent, based on contracts...
Is Text Message Marketing 4 U?
OMG – Americans sent more than 2 trillion texts in 2012! With so many eyeballs glued to the tiny screens...
FTC Looks at Native Advertising at Upcoming Workshop
The Federal Trade Commission (FTC) has announced that they are holding a workshop on native advertising on December 4 of...
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