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What Is the Local Search Association?

By | 07.16.11

What Is the Local Search Association?

As more consumers have become conscious of their carbon footprint in recent years, so too have Yellow Pages publishers. To help the Yellow Pages industry be successful in this endeavor, the Local Search Association, previously known as the Yellow Pages Association, has created a series of guidelines and practices that make Yellow Pages production much more eco-friendly. Following are some ways that Yellow Pages publishers, including SuperMedia, have made an effort to preserve the environment:

Using Recycled Content for Directory Pages

One way that Yellow Pages publishers are making more eco-friendly Yellow Pages is by using directory paper that contains post-consumer recycled fiber. This type of paper also contains wood chips and pulp, both of which are waste products of the lumber industry, to prevent directory production from requiring paper made from new trees. This environmentally friendly method of production also prevents wood chips from going into landfills or being burned, which helps the environment further.

Reducing Waste and Unnecessary Directories

Another way that the Local Search Association and its members preserve the environment is by supporting Consumer Choice programs, which let consumers determine how many directories they receive. This also includes the option to opt out of receiving a local directory for environmentally conscious consumers.

Providing Information about Recycling

Yellow Pages publishers, including SuperMedia, have partnered with local, state, and national recycling organizations dedicated to providing Yellow Pages consumers with information about local recycling programs and how to recycle old directories properly. Publishers have also developed partnerships with companies like Green Fiber, which purchases old directories and creates new, useful products like coffee cup trays, egg cartons, and cereal boxes. This process, known as "up-cycling," allows for a less-energy-intensive production process and prevents the release of carbon dioxide that may occur in landfills otherwise.

To meet the recent demand for more eco-friendly Yellow Pages, Yellow Pages publishers have taken several steps to ensure that both their production and printing methods are as environmentally sound as possible. Not only does this involve using non-toxic materials, but it also means printing fewer directories in many cases, especially if consumers prefer to use Internet Yellow Pages instead of traditional print directories.

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