Local Marketing

Local Businesses Compete on Black Friday by Cooperating

By | 11.17.11

Local Businesses Compete on Black Friday by Cooperating

Local Businesses Compete on Black Friday by Cooperating.2Small shops in Portland are banding together to battle the Big Box retailers on Black Friday, Nov. 25. The independent retailers call their event “Little Boxes” and they’re offering a crosspromotional discount and a raffle to lure shoppers away from the pile-ons at the major chains.

At the latest count, 77 Portland shops are participating, mostly clothing boutiques, but also a skin care center, an antique mall and a toy shop.

The merchants set up a cooperative website with links to each shop and a look at the raffle prizes: an iPad, a night at a luxury hotel, tickets to Cirque du Soleil and gift certificates to stores and restaurants. To enter, shoppers just have to visit one of the stores and ask for a ticket. Shoppers can also show a receipt from any other Little Box store to get a 10 percent discount on purchases.

The event promoters are using Twitter and Facebook to build excitement over the event. The Twitter page already has 290 followers. “I am pledging to do ALL of my holiday shopping at local businesses (aka Little Boxes),” one fan commented on the Facebook page . “Yay for such an amazing promotion!”

“Being a small business owner, it’s impossible to compete with the larger stores when it comes to advertising,” a shop owner is quoted in the Little Boxes announcement. “Pulling together with other small business owners helps us have a larger voice, and it’s so nice to get to network with other Portland businesses.”

Do you know of other ways that local businesses are competing on Black Friday? Let us know below in the comments.

(Visited 30 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Local Marketing

[Podcast] Digital Marketing + Brand Vision = Business Success

Branding

[Podcast] Digital Marketing + Brand Vision = Business Success

Having a deep understanding of the core business and a well-defined brand are the keys to success for any...

Read More

[Podcast] Dive into the Secrets to Franchise Success with Fish PR Consulting

Back Office

[Podcast] Dive into the Secrets to Franchise Success with Fish PR Consulting

Did you know that franchise companies provide jobs for about 8 million Americans today? Owning a franchise allows individuals...

Read More

Scuba School Tries Text Marketing to Kick Off New Season

Business Websites

Scuba School Tries Text Marketing to Kick Off New Season

Not only was Haigh Quarry prepping for a new season of scuba diving instruction, but, like everyone else, they...

Read More