If you want to create more sales with your social media sites, there’s a great way to do it, and that’s by engaging your customers. Today, just about everyone is toting some kind of media device, and they want to engage with others when they’re texting, talking, or tweeting, so you need to make a connection with your friends and family.
You need to have engaging social content, but you need to inform them, entertain them, and give them great customer service, too. However, today’s consumers want to know that you and your business care about them and what they want, so you can’t just advertise your products and services, you have to show them you care about their needs and wants. You have to make a personal connection with them. You have to connect with them in significant and emotional ways.
How to Engage Your Customers
More and more customers are going online to find products and services, so how do you stand out from the crowd? Just as more consumers are heading online for their products, more businesses are turning to social media to market their wares. Here’s how to stand out from the crowd when you go online so you can connect with your customers.
The best way to get conversations started and connect with your customers is to post a survey, a question, or a poll to get the conversation rolling on your Facebook or Twitter account. Make it relate to your business in some way, and be sure to keep the conversation rolling by reporting on the results or replying to the conversation.
Talk about your industry on your social media accounts, and report on industry news, or your own product news on your accounts. Make in interesting and trendy, and make sure to link back to the information on your own business website or blog. Your posts should be interesting, but they should also be engaging, and be interesting enough that people will want to reply to them to keep the conversation going.
Make sure that you share your posts between your different social media accounts, and that you interact with your posts, and monitor your content, replying to your posts and to any customer concerns or comments.
You’ll have to post often to keep the conversations engaging, and at first, it will be a matter of trial-and-error to see what topics work and what topics don’t. Social media is an area that can bring great rewards to your business, but you have to stick with it to make it work. Make sure you devote some time to it, and that you make sure to give it time to develop and grow for your marketing efforts to pay off.